Fundação Instituto de Administração
Inteligência Artificial Aplicada ao CRM Specialization

Early bird sale! Unlock 10,000+ courses from Google, Microsoft, and more for £160/year. Save now.

Fundação Instituto de Administração

Inteligência Artificial Aplicada ao CRM Specialization

Estratégia centrada no consumidor e tecnologia. Entenda como uma eficiente gestão de dados pode tornar a experiência do seu cliente única, aumentando o engajamento com sua marca e gerando receita para a empresa.

Anderson França
Beatriz Pimenta

Instructors: Anderson França

Included with Coursera Plus

Get in-depth knowledge of a subject
4.5

(41 reviews)

Beginner level

Recommended experience

2 months
at 10 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject
4.5

(41 reviews)

Beginner level

Recommended experience

2 months
at 10 hours a week
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

 logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from Fundação Instituto de Administração

Specialization - 4 course series

What you'll learn

Skills you'll gain

Category: Customer Relationship Management
Category: Data-Driven Decision-Making
Category: Big Data
Category: Artificial Intelligence
Category: Customer Insights
Category: Business Analytics
Category: Business Metrics
Category: Target Market
Category: Analytics
Category: Customer Data Management
Category: Consumer Behaviour
Category: Customer experience strategy (CX)
Category: Sales Management
Category: Customer Engagement

What you'll learn

Skills you'll gain

Category: Data Science
Category: Data-Driven Decision-Making
Category: Big Data
Category: Data Mining
Category: Data Store
Category: Predictive Analytics
Category: Data Capture
Category: Business Analytics
Category: Data Analysis
Category: Data Processing
Category: Strategic Decision-Making

What you'll learn

Skills you'll gain

Category: R Programming
Category: Data Import/Export
Category: Software Installation
Category: Data Manipulation
Category: Data Visualization Software
Category: Development Environment
Category: Data Visualization
Category: Integrated Development Environments
Category: Data Analysis
Category: Statistical Programming
Category: Data Structures

What you'll learn

Skills you'll gain

Category: Machine Learning
Category: Customer Relationship Management
Category: Supervised Learning
Category: Data-Driven Decision-Making
Category: Predictive Analytics
Category: Artificial Intelligence
Category: Unsupervised Learning
Category: Deep Learning
Category: Advanced Analytics
Category: Artificial Neural Networks

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructors

Anderson França
Fundação Instituto de Administração
10 Courses5,499 learners

Offered by

Why people choose Coursera for their career

Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Coursera Plus

Open new doors with Coursera Plus

Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription

Advance your career with an online degree

Earn a degree from world-class universities - 100% online

Join over 3,400 global companies that choose Coursera for Business

Upskill your employees to excel in the digital economy

Frequently asked questions