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Learner Reviews & Feedback for Building Generative AI Capabilities by University of Virginia Darden School Foundation
15 ratings
About the Course
The Building a Generative AI Capabilities course provides you with the holistic insights of AI in marketing and the impact of the internal and external strategic considerations of AI to support and sustain marketing strategies. You will learn how to successfully develop an AI strategy and roadmap for your organization using the AI Marketing Canvas and understand how the AI Marketing Canvas supports AI from a non-traditional data-based approach as a competitive advantage. You will also learn how key ethical considerations affects AI in marketing. This course is ideal for marketing professionals looking to stay ahead of the competition and develop or refine their AI strategy and roadmap for their marketing organization.
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1 - 7 of 7 Reviews for Building Generative AI Capabilities
By Umesh C
•Dec 26, 2024
Course content and delivery is very good. Please add more gen AI case studies.
By MYRIAM H G
•Dec 9, 2024
espectacular
By THIRUKUMARAN S 2
•May 19, 2025
Good
By zeyn
•May 16, 2025
needs improvment
By Ross B
•Mar 4, 2025
I completed the course but no certificate was issued. I was not auditing the course. Coursera is unfortunately not what it once was.
By Katrin H
•Aug 15, 2024
only examples for large international companies with lots of financial power given, nothing for small businesses with low budget.
By Peter S
•Apr 4, 2025
A little dated. I did enjoyed the practical application assignments.