![[Feature Image] An aspiring big data analyst discusses the best ways to measure veracity in big data with their mentor.](https://images.ctfassets.net/wp1lcwdav1p1/4IVBXaZbrvMoXBCJBfaNOa/ff4965ae59107df4befcaf3454ec1e61/GettyImages-1180183363.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
What Is Veracity in Big Data?
Learn why veracity is one of the five Vs of big data, what it is, and how it affects modern industries.
March 18, 2025
Article
Coursera’s editorial team is comprised of highly experienced professional editors, writers, and fact-checkers. Our articles are deeply researched and thoroughly reviewed to ensure we are providing trustworthy information and advice for any topic. We understand that taking the next step in your education or career can raise questions. We are here to provide actionable, reliable, and relevant answers so you can achieve your goals.