Chevron Left
Back to Foundations of Digital Marketing and E-commerce

Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
29,151 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

OO

Nov 15, 2023

This course has really offered me a whole lots of opportunities to be prepared for different assigned job roles in the field of digital marketing and e-commerce. A big thanks to Coursera. Keep it up!

VL

May 9, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

Filter by:

5551 - 5575 of 6,759 Reviews for Foundations of Digital Marketing and E-commerce

By Nanthicha W

•

Oct 19, 2022

good

By SUDHARSAN A

•

Oct 16, 2022

good

By Uraiwan T

•

Oct 10, 2022

good

By Baljit S

•

Oct 9, 2022

good

By aneesh p

•

Oct 3, 2022

good

By Mehmet B

•

Sep 22, 2022

good

By Tommy L R

•

Sep 20, 2022

ty!!

By Thunyakarn​ ​

•

Sep 20, 2022

LOVE

By ANJANA S

•

Sep 19, 2022

good

By akshay a

•

Sep 18, 2022

good

By Srishti U

•

Sep 17, 2022

good

By Fadi E K

•

Aug 6, 2022

Gread

By Indira P

•

Aug 6, 2022

great

By Gajendra G

•

Jul 8, 2022

great

By Hemali R

•

Jun 29, 2022

great

By zakaria h

•

Jun 25, 2022

merci

By Syed N G

•

Jun 6, 2022

great

By Gracia A

•

Aug 17, 2025

good

By Lê P U

•

Aug 16, 2025

good

By PATEL N C

•

Aug 11, 2025

Good

By ANSH R 2

•

Aug 7, 2025

good

By PATEL D S

•

Aug 5, 2025

good

By SHAH V D

•

Aug 5, 2025

nice

By RATHOD S V

•

Aug 4, 2025

good

By PATEL M M S

•

Aug 4, 2025

Good