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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
29,303 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

CK

Nov 14, 2023

This is simply the best course, started out with barely much knowledge in digital marketing and e-commerce but I have been making consistent progress in the level of my knowledge in digital marketing.

OO

Nov 15, 2023

This course has really offered me a whole lots of opportunities to be prepared for different assigned job roles in the field of digital marketing and e-commerce. A big thanks to Coursera. Keep it up!

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4751 - 4775 of 6,794 Reviews for Foundations of Digital Marketing and E-commerce

By Ayesha K

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Jul 29, 2025

It was great

By Lasma J

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Jul 25, 2025

Very helpful

By Zunaira

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Jul 22, 2025

It was great

By Muhammad O

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Jul 18, 2025

Great course

By Jaimeet M

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Jul 17, 2025

great course

By MARTINA N A M

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Jul 15, 2025

Muy bueno!!!

By Tanisha M

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Jun 10, 2025

Muy completo

By Hilmi T

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Jun 6, 2025

good course!

By e m

•

Jun 1, 2025

Very helpful

By Magdalena Z

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May 25, 2025

muy completo

By KAYO G L R

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Apr 30, 2025

CURSO TOP!!!

By Deleted A

•

Apr 22, 2025

its awesome!

By Muhammad B N

•

Apr 12, 2025

good working

By puja k

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Apr 12, 2025

Very helpful

By ANDRÉ G D M V B

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Apr 8, 2025

Excelente!!!

By Anuraag U

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Apr 3, 2025

High Effort.

By Patricia M

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Mar 31, 2025

I love it!!!

By Ms.Gowrikutty R - A P - N

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Mar 18, 2025

Relevant one

By Đỗ H L

•

Mar 17, 2025

Very Helpful

By Bibek b

•

Mar 16, 2025

vvvvvvvvvvvv

By Shamira A 2

•

Feb 21, 2025

Sangat bagus

By Jonathan V P M

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Feb 17, 2025

Muy completo

By Surender N R

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Jan 22, 2025

GREAT COURSE

By SWARAJ P Y

•

Jan 22, 2025

it was great

By Sanjib S

•

Dec 9, 2024

nice course