According to Gartner, digital channels have accounted for almost 80% of marketing budgets in recent years. Talented digital marketers and growth hackers are in high demand! Whether you're aiming to become a digital marketing professional or growth hacker—or you're a small business owner, startup founder, or freelancer looking to build digital marketing skills, this course gives you the foundations you need to kickstart your digital marketing journey.
Introduction to Digital Marketing
Introduction to Digital Marketing
This course is part of IBM Digital Marketing and Growth Hacking Professional Certificate
Instructors: IBM Skills Network Team
Included with 
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
11 hours to complete
3 weeks at 3 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Gain foundational skills in social media marketing and digital advertising to kickstart your digital marketing or growth hacking journey
Leverage digital channels like social media (including LinkedIn, Instagram, and Facebook), email, PPC, and content to build marketing strategies
Identify and analyze target audiences using demographic and psychographic insights to create effective, goal-aligned campaigns
Recognize career paths and business opportunities to confidently pursue roles in the digital marketing field
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Recently updated!
May 2025
Assessments
10 assignments
Taught in English
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This course is part of the IBM Digital Marketing and Growth Hacking Professional Certificate
When you enroll in this course, you'll also be enrolled in this Professional Certificate.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate from IBM
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV
Share it on social media and in your performance review
There are 4 modules in this course
This module introduces you to the foundational concepts and practices in digital marketing. It provides a comprehensive overview of digital marketing, its growth, and its relevance in the modern business landscape. This module empowers you to understand digital marketing's core strategies, channels, and analytics. The module also explores the importance of a digital strategy and its role in business success. You will identify the key components of a digital strategy. By the end of this module, you'll have the knowledge to develop effective digital marketing strategies that align with business objectives.
What's included
8 videos2 readings3 assignments6 plugins
This module helps you understand the various digital marketing channels and their application in digital marketing. You will gain an understanding of various digital channels, including search engine optimization (SEO), social media, paid media channels (PPC), email marketing, and their applications. The module also focuses on the importance of identifying and analyzing target audiences in digital marketing. It explores the impact of demographics (age, gender, location) and psychographics (values, interests, lifestyle) on consumer behaviour and marketing strategies, enabling more targeted and effective campaigns.
What's included
7 videos1 reading3 assignments4 plugins
This module introduces you to the essential concepts of marketing metrics, analytics, and data interpretation in the digital marketing ecosystem. The module covers key performance indicators (KPIs), such as traffic, conversions, ROI, and engagement metrics, and provides a comprehensive understanding of how to track and evaluate marketing performance effectively. The module will also help you explore platform-specific insights from tools like Google Analytics and Social media dashboards, enabling you to analyze and derive actionable conclusions from data. Through hands-on exercises and practical examples, this module will equip you with the knowledge and skills to optimize digital marketing campaigns using data-driven strategies. This module will also help you understand the various job roles in digital marketing as well as the opportunities that exist for you as a small business owner or freelancer. You will also learn about the way digital marketing is evolving and the future trends it portends.
What's included
6 videos1 reading3 assignments7 plugins
The module includes a final project based on the concepts covered in the course. In this module, you will also attempt a graded quiz to test and reinforce your understanding of concepts.
What's included
1 video2 readings1 assignment1 app item2 plugins
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Frequently asked questions
This course is designed for aspiring digital marketers and those transitioning from traditional to digital marketing.
It is also beneficial for small entrepreneurs, bloggers, influencers, and recent graduates aiming to enter the digital marketing field.
The key elements of digital marketing include identifying target audiences, selecting the right channels (such as social media, email, PPC, and content marketing), and using analytics to measure and optimize campaign performance. These elements work together to create effective strategies that drive business growth.
Social media, email, and PPC each play a unique role in a digital marketing strategy. Social media boosts brand awareness, email marketing nurtures customer relationships, and PPC drives targeted traffic. When combined, these channels create a cohesive strategy that increases engagement, conversions, and ROI.
More questions
Financial aid available,