What is a business model?

A business model is a format of work structure that helps companies define the characteristics of their business. In a business model, a company states what they do and what they create, who they sell to and who buys it, and how much money they make versus how much it costs to produce profits. In other words, a business model helps a company determine how it will create value. Business models tell investors and customers how a particular company plans to solve certain business problems, and in doing so, what the potential upside of the business model might hold. If a company cannot live up to its business model, then it may choose to cease operations.

What is it important to learn about business models?

It's important to learn that business models are the modern assessment vehicle for how businesses are viewed. Learning about business models can help you articulate your own vision down the road when you have great ideas for businesses and need to interest investors in your idea. When a business forms, it needs to develop and make a case for a business model to gather the basic assumptions about the company's business goal. A business model can also help you learn what path a company will take to chase any potential work opportunity.

What careers can I work in by learning business models?

When you learn about business models, the knowledge you gain can help you find career work in technology companies, advertising agencies, financial consultancies, banking, manufacturing, and other fields. This is because researching, developing, and creating a business model requires insightful thought and analysis about the business opportunity, the target market, and the potential for the business model. As you learn about business models, you start to acquire tips and techniques that help define what the business is and in what direction it's headed. That knowledge can help you grow your career faster within a corporation or a startup.

How can taking online courses help me learn about business models?

Taking online courses to learn about business models is a smart way to gain real-world insights into how certain companies have evolved to bring their products into the world. You will be exposed to both business innovators and opportunistic dreamers who figured out a way to sell a business model to investors, customers, and the world at large. When you gain this knowledge, you'll have the tools to go out and develop your own business model to create your own success.

What are the benefits of taking an online Business Model course?

Online Business Model courses offer a convenient and flexible way to enhance your existing knowledge or learn new Business Model skills. With a wide range of Business Model classes, you can conveniently learn at your own pace to advance your Business Model career skills.

What Business Model courses are best for training and upskilling employees or the workforce?

When looking to enhance your workforce's skills in Business Model, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here .

Best Business Model Courses & Certificates [2025]

Explore the Business Model Course Catalog

Kennesaw State University
Business Model Canvas: A Tool for Entrepreneurs and Innovators (Project-Centered Course)
Skills you'll gain: Value Propositions, Business Modeling, Presentations, Customer Analysis, Innovation, Business Planning, Communication, Customer Relationship Management, Entrepreneurship, Target Market, Business Strategy, Strategic Partnership, Cost Management, Revenue Management, New Business Development
4.7
Rating, 4.7 out of 5 stars
645 reviews
Beginner · Course · 1 - 3 Months
University of Pennsylvania
Business and Financial Modeling
Skills you'll gain: Risk Modeling, Financial Statements, Probability Distribution, Mathematical Modeling, Statistical Modeling, Portfolio Management, Regression Analysis, Business Modeling, Financial Modeling, Strategic Decision-Making, Data Presentation, Risk Management, Presentations, Decision Making, Data Visualization, Microsoft PowerPoint, Predictive Modeling, Spreadsheet Software, Google Sheets, Excel Formulas
4.5
Rating, 4.5 out of 5 stars
11K reviews
Beginner · Specialization · 3 - 6 Months
University of Virginia
Business Strategy
Skills you'll gain: Growth Strategies, Business Strategy, Strategic Thinking, Plan Execution, Mergers & Acquisitions, Competitive Analysis, Organizational Strategy, Strategic Planning, Business Ethics, Peer Review, Data-Driven Decision-Making, Business Development, Business Planning, Corporate Strategy, Strategic Leadership, Strategic Decision-Making, Governance, Stakeholder Management, Business Research, Project Management
4.8
Rating, 4.8 out of 5 stars
4.5K reviews
Beginner · Specialization · 3 - 6 Months
Status: Free
The State University of New York
Launch Your Online Business
Skills you'll gain: Branding, Brand Strategy, Media Production, Entrepreneurship, Content Creation, Marketing, Web Content, Copywriting, Business Modeling, Public Relations, Presentations, Customer Engagement, Promotional Strategies, Value Propositions, E-Commerce, Web Design and Development, Business Planning, Marketing Strategies, Content Strategy, Customer Analysis
4.7
Rating, 4.7 out of 5 stars
821 reviews
Beginner · Course · 1 - 4 Weeks
University of Virginia
Innovating with the Business Model Canvas
Skills you'll gain: Design Thinking, Innovation, Process Design, Business Modeling, Business Process, Business Strategies, New Business Development, Product Development, Strategic Partnership, Value Propositions, Customer Engagement, Resource Allocation, Market Opportunities, Go To Market Strategy, Customer Insights
4.6
Rating, 4.6 out of 5 stars
305 reviews
Beginner · Course · 1 - 4 Weeks
University of Pennsylvania
AI For Business
Skills you'll gain: Generative AI, Data Ethics, HR Tech, Data Governance, Big Data, Machine Learning, Data Security, Governance, Business Strategy, Human Resources, Organizational Strategy, Credit Risk, Business Transformation, Risk Management, Tensorflow, Personalized Service, Digital Transformation, Data-Driven Decision-Making, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence
4.7
Rating, 4.7 out of 5 stars
1.3K reviews
Beginner · Specialization · 3 - 6 Months
University of Maryland, College Park
Building the Business Model for Corporate Entrepreneurs
Skills you'll gain: Business Modeling, Customer Analysis, Financial Modeling, Business Strategy, Entrepreneurship, Customer Insights, Value Propositions, New Product Development, Target Market, Business Development, User Research, Customer Relationship Management, Innovation, Product Strategy
4.6
Rating, 4.6 out of 5 stars
80 reviews
Beginner · Course · 1 - 4 Weeks
University of Maryland, College Park
Entrepreneurship: Launching an Innovative Business
Skills you'll gain: Customer Analysis, Commercialization, Product Planning, Business Modeling, Strategic Decision-Making, Innovation, Entrepreneurship, Entrepreneurial Finance, Market Opportunities, Business Planning, New Product Development, Sales Pipelines, Sales Strategy, Ideation, Customer Insights, Product Development, Team Building, Sales Presentations, Capital Markets, Finance
4.6
Rating, 4.6 out of 5 stars
2.2K reviews
Beginner · Specialization · 3 - 6 Months
Coursera Project Network
Business Analysis & Process Management
Skills you'll gain: Process Analysis, Business Process, Business Analysis, Process Mapping, Workflow Management, Process Flow Diagrams, Business Modeling, Business Process Management, Stakeholder Management
4.4
Rating, 4.4 out of 5 stars
6.4K reviews
Beginner · Guided Project · Less Than 2 Hours
Coursera Project Network
Business Strategy: Business Model Canvas Analysis with Miro
Skills you'll gain: New Product Development, Value Propositions, Business Modeling, Product Development, Business Analysis, Stakeholder Communications, Business Planning, Business Solutions, Presentations, Business Strategy, Innovation
4.5
Rating, 4.5 out of 5 stars
137 reviews
Intermediate · Guided Project · Less Than 2 Hours
Coursera Project Network
Créer un Business Model Canva avec Mural
Skills you'll gain: Business Modeling, Customer Relationship Management, Entrepreneurship, Business Planning, Telecommuting, Graphic and Visual Design Software, Graphic and Visual Design, Value Propositions
Beginner · Guided Project · Less Than 2 Hours
Status: Free
University of London
Corporate Strategy
Skills you'll gain: Corporate Strategy, Business Strategy, Organizational Strategy, Strategic Decision-Making, Business, Mergers & Acquisitions, Growth Strategies, New Business Development, Business Valuation, Resource Allocation, Analysis
4.8
Rating, 4.8 out of 5 stars
2.7K reviews
Beginner · Course · 1 - 4 Weeks