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    • Copywriting

    Copywriting Courses Online

    Learn copywriting for persuasive and effective writing. Understand how to craft compelling messages for marketing, advertising, and content creation.

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    Explore the Copywriting Course Catalog

    • C

      Coursera Project Network

      Copywriting with ChatGPT: Produce Compelling Copy That Sells

      Skills you'll gain: Copywriting, User Research, Target Audience, Customer Insights, Prompt Engineering, ChatGPT, Writing and Editing, Marketing Materials, Marketing Collateral, Target Market, Content Creation, Value Propositions, Product Knowledge, Editing, Brand Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      55 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • I

      IE Business School

      Branding: The Creative Journey

      Skills you'll gain: Brand Strategy, Customer experience strategy (CX), Branding, Storytelling, Production Planning, Logo Design, Brand Management, Content Marketing, Target Audience, Advertising Campaigns, Content Creation, Advertising, Marketing Design, Creative Design, Marketing Communications, Brand Awareness, Proposal Development, Value Propositions, Content Strategy, Consumer Behaviour

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.6K reviews

      Beginner · Specialization · 3 - 6 Months

    • U

      University of Michigan

      Good with Words: Writing and Editing

      Skills you'll gain: Writing and Editing, Editing, Constructive Feedback, Writing, Organizational Skills, Proofreading, Storytelling, Productivity, Planning, Literacy, Detail Oriented, Brainstorming, Time Management, Content Creation, Overcoming Obstacles, Resourcefulness, Lifelong Learning, Decision Making, Critical Thinking, Creativity

      4.7
      Rating, 4.7 out of 5 stars
      ·
      2.5K reviews

      Beginner · Specialization · 3 - 6 Months

    • Unlock Access to 10,000+ courses with a subscription.

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    • Status: Free
      Free
      C

      Coursera Instructor Network

      AI-Enhanced Copywriting: SurferSEO, Upword and Anyword

      Skills you'll gain: Copywriting, Search Engine Optimization, Web Analytics and SEO, Target Audience, Content Creation, Web Content, Productivity Software, Brand Awareness, Marketing Automation, Generative AI

      4
      Rating, 4 out of 5 stars
      ·
      45 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New AI skills
      New AI skills
      G

      Google

      Google Digital Marketing & E-commerce

      Skills you'll gain: Media Planning, Search Engine Marketing, Email Marketing, Data Storytelling, Social Media Strategy, Search Engine Optimization, Social Media Marketing, Content Creation, Order Fulfillment, Google Ads, Online Advertising, A/B Testing, Social Media Campaigns, Target Audience, Digital Marketing, E-Commerce, Loyalty Programs, Customer Retention, Customer experience strategy (CX), Campaign Management

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      39K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • W

      Wesleyan University

      Creative Writing

      Skills you'll gain: Storytelling, Peer Review, Writing and Editing, Writing, Editing, Proofreading, Storyboarding, Content Creation, Constructive Feedback, Creativity, Persistence, Professionalism

      4.6
      Rating, 4.6 out of 5 stars
      ·
      6.2K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free
      Free
      C

      Coursera Instructor Network

      AI-Enhanced Content Creation:Elevate Copywriting with Humata

      Skills you'll gain: Prompt Engineering, Target Audience, AI Personalization, Blogs, Marketing Psychology, Copywriting, Advertising, Marketing Materials, Advertising Campaigns, Content Marketing, Generative AI, Content Creation, Facebook, Automation

      3.8
      Rating, 3.8 out of 5 stars
      ·
      14 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      M

      Michigan State University

      Write Your First Novel

      Skills you'll gain: Peer Review, Storytelling, Writing, Editing, Proofreading, Creativity

      4.3
      Rating, 4.3 out of 5 stars
      ·
      361 reviews

      Beginner · Course · 3 - 6 Months

    • Status: Free
      Free
      S

      Stanford University

      Writing in the Sciences

      Skills you'll gain: Grant Writing, Peer Review, Technical Writing, Technical Communication, Writing, Scientific Methods, Journals, Editing, Research, Media and Communications, Ethical Standards And Conduct

      4.9
      Rating, 4.9 out of 5 stars
      ·
      9.3K reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of California, Irvine

      Academic English: Writing

      Skills you'll gain: Grammar, Peer Review, Writing, Research, Proofreading, Editing, Writing and Editing, English Language, Vocabulary, Style Guides

      4.7
      Rating, 4.7 out of 5 stars
      ·
      23K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free
      Free
      T

      The State University of New York

      Launch Your Online Business

      Skills you'll gain: Branding, Marketing and Public Relations, Entrepreneurship, Content Creation, Video Production, Marketing, Copywriting, Business Modeling, Presentations, Customer Engagement, Value Propositions, E-Commerce, Web Design and Development, Photography, Persona Development

      4.7
      Rating, 4.7 out of 5 stars
      ·
      827 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      Search Engine Optimization (SEO) with Squarespace

      Skills you'll gain: Blogs, Content Management Systems, Search Engine Optimization, Web Analytics and SEO, Keyword Research, Web Content

      4.5
      Rating, 4.5 out of 5 stars
      ·
      1.1K reviews

      Beginner · Guided Project · Less Than 2 Hours

    Copywriting learners also search

    Beginner Copywriting
    Creative Writing
    Writing
    Creative
    Beginner Creative Writing
    Business Writing
    Beginner Writing
    Writing Projects
    1234…12

    In summary, here are 10 of our most popular copywriting courses

    • Copywriting with ChatGPT: Produce Compelling Copy That Sells: Coursera Project Network
    • Branding: The Creative Journey: IE Business School
    • Good with Words: Writing and Editing: University of Michigan
    • AI-Enhanced Copywriting: SurferSEO, Upword and Anyword: Coursera Instructor Network
    • Google Digital Marketing & E-commerce: Google
    • Creative Writing: Wesleyan University
    • AI-Enhanced Content Creation:Elevate Copywriting with Humata: Coursera Instructor Network
    • Write Your First Novel: Michigan State University
    • Writing in the Sciences: Stanford University
    • Academic English: Writing: University of California, Irvine

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Copywriting

    Whether for marketing, content creation, or personal projects, understanding your purpose in copywriting will guide your efforts. Regularly practicing writing and refining your style is crucial. Join communities like the Copywriting subreddit or LinkedIn groups for tips and feedback. Work on real projects by writing copy for hypothetical or real products. The Strategy of Content Marketing by University of California, Davis is an excellent course to develop your copywriting skills.‎

    Copywriting courses cover a range of topics essential for creating compelling and persuasive written content. These include the basics of effective writing, understanding target audiences, and crafting clear and engaging messages. Learners will explore techniques for writing different types of copy, such as advertisements, web content, social media posts, and email marketing campaigns. Advanced courses might cover SEO copywriting, brand storytelling, and conversion optimization. Practical exercises and real-world projects help learners apply these skills to create impactful copy.‎

    Choosing the right copywriting course depends on your current skill level and career aspirations. Beginners should look for courses that cover the fundamentals of copywriting, including writing techniques, audience analysis, and basic copy formats. Those with some experience might benefit from intermediate courses focusing on specific areas such as SEO copywriting, persuasive writing techniques, and content strategy. Advanced learners or professionals seeking specialized knowledge might consider courses on brand storytelling, advanced content marketing, or preparing for a career as a freelance copywriter. Reviewing course content, instructor expertise, and learner feedback can help ensure the course aligns with your goals.‎

    A certificate in copywriting can open up various career opportunities across multiple industries. Common roles include copywriter, content writer, SEO specialist, and marketing communications specialist. These positions involve creating persuasive and engaging content for various platforms, from websites and social media to advertisements and email campaigns. With the increasing demand for quality content in marketing and digital media, earning a copywriting certificate can significantly enhance your career prospects and opportunities for advancement in fields such as advertising, marketing, public relations, and digital media.‎

    Yes, Coursera offers a variety of free courses across many topics, including Copywriting. While you can access most course materials for free by auditing the courses, this does not include graded assignments or a completion certificate. For those looking to obtain a certificate to showcase their learning or enhance their professional profile, Coursera provides the option to purchase the course. Additionally, Coursera offers free trials or financial aid to learners who qualify, making certifications more accessible to everyone.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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