• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Strategy

    Marketing Strategy Courses Online

    Study marketing strategy for competitive advantage. Learn to develop and implement effective marketing plans that align with business goals.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Strategy Course Catalog

    • Status: Free Trial
      Free Trial
      M

      Meta

      Marketing Analytics with Meta

      Skills you'll gain: A/B Testing, Marketing Analytics, Advertising Campaigns, Campaign Management, Presentations, Marketing, Marketing Effectiveness, Paid media, Social Media Campaigns, Advertising, Digital Advertising, Marketing Strategies, Facebook, Data-Driven Decision-Making, Data Analysis, Brand Awareness, Key Performance Indicators (KPIs), Target Audience

      4.8
      Rating, 4.8 out of 5 stars
      ·
      228 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Business Strategies for Social Impact

      Skills you'll gain: Philanthropy, Return On Investment, Environmental Social And Corporate Governance (ESG), Corporate Sustainability, Strategic Leadership, Business Transformation, Business Strategies, Business Leadership, Business Strategy, Strategic Thinking, Business Planning, Initiative and Leadership, Business Priorities, Decision Making, Performance Measurement, Community Development, Key Performance Indicators (KPIs), Business Ethics, Strategic Decision-Making, Investment Management

      4.6
      Rating, 4.6 out of 5 stars
      ·
      549 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of California, Irvine

      Introduction to Cybersecurity & Risk Management

      Skills you'll gain: Threat Modeling, Risk Management, Business Continuity Planning, Asset Protection, Risk Analysis, Risk Management Framework, Security Strategy, Cyber Governance, Risk Mitigation, Vendor Management, Vulnerability Assessments, Security Management, Cyber Risk, Compliance Management, Asset Management, Regulatory Compliance, Cyber Security Policies, Supplier Management, Security Awareness, Cyber Security Strategy

      4.7
      Rating, 4.7 out of 5 stars
      ·
      298 reviews

      Beginner · Specialization · 1 - 3 Months

    • U

      University of California, Irvine

      Hiring Practices

      Skills you'll gain: Interviewing Skills, Recruitment, Recruitment Strategies, Talent Acquisition, Human Resources, Executive Recruitment, Employee Onboarding, Employee Retention, Diversity and Inclusion, Job Analysis, Human Resources Information System (HRIS), Organizational Strategy

      4.7
      Rating, 4.7 out of 5 stars
      ·
      174 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      X

      Xbox

      Market Research and Competitive Analysis

      Skills you'll gain: Competitive Analysis, Market Research, Consumer Behaviour, Market Analysis, Target Market, Market Opportunities, User Research, Product Strategy, Customer Insights, Data Analysis, Data Collection, Data-Driven Decision-Making, Business Strategy, Innovation

      4.6
      Rating, 4.6 out of 5 stars
      ·
      7 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      Universidad de los Andes

      Ciberseguridad

      Skills you'll gain: IT Security Architecture, Computer Security Incident Management, Network Security, Incident Response, Cryptography, Security Requirements Analysis, Penetration Testing, Information Systems Security, Human Factors (Security), Cybersecurity, Threat Detection, Cloud Security, Vulnerability Assessments, Threat Modeling, Encryption, Cyber Security Strategy, Vulnerability Management, Cyber Security Assessment, Risk Management Framework, Data Security

      4.7
      Rating, 4.7 out of 5 stars
      ·
      453 reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      F

      Fundação Instituto de Administração

      Macroeconomics for Business Management

      Skills you'll gain: International Finance, Business Economics, Economics, Market Dynamics, Business Planning, Business Strategy, Supply And Demand, Investments

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      433 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      Universidad Austral

      Estrategias de Redes Sociales

      Skills you'll gain: Social Media, Social Media Strategy, Social Media Marketing, LinkedIn, Facebook, Content Strategy, Advertising Campaigns, Professional Networking, Instagram, Content Creation, Key Performance Indicators (KPIs), Marketing Strategy and Techniques, Digital Advertising, Budget Management, Lead Generation, Photography, Target Audience

      4.6
      Rating, 4.6 out of 5 stars
      ·
      882 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Maryland, College Park

      Developing Innovative Ideas for Product Leaders

      Skills you'll gain: New Product Development, Innovation, Market Opportunities, Ideation, Entrepreneurship, Product Management, Corporate Strategy, Customer Analysis, Competitive Analysis, Market Analysis, Target Market, Business, Market Dynamics, Value Propositions, Decision Making

      4.4
      Rating, 4.4 out of 5 stars
      ·
      216 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      F

      Fundação Instituto de Administração

      Marketing Estratégico

      Skills you'll gain: Strategic Marketing, Marketing, Marketing Strategy and Techniques, Brand Strategy, Market Dynamics, Customer Insights, Market Analysis, Consumer Behaviour, Target Market, Stakeholder Management, Value Propositions, Customer Relationship Building, Competitive Analysis

      4.9
      Rating, 4.9 out of 5 stars
      ·
      8 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      C

      Coursera

      Navigating Generative AI for Leaders

      Skills you'll gain: Generative AI, Strategic Thinking, Data Ethics, Large Language Modeling, Business Strategy, Law, Regulation, and Compliance, Regulatory Compliance, Growth Strategies, Organizational Strategy, Customer experience strategy (CX), Business Ethics, Governance Risk Management and Compliance, Technology Strategies, Business Leadership, Business Transformation, Business Communication, Communication, Internal Communications, Employee Training, Strategic Leadership

      4.8
      Rating, 4.8 out of 5 stars
      ·
      176 reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      M

      Microsoft

      Microsoft Program Management

      Skills you'll gain: Earned Value Management, Stakeholder Management, Program Management, Agile Project Management, Stakeholder Engagement, Project Management Office (PMO), Agile Methodology, Project Performance, Team Leadership, Project Schedules, Virtual Teams, Team Building, Conflict Management, Change Management, Project Management Life Cycle, Procurement, Team Management, Solution Delivery, Cost Management, Return On Investment

      4.7
      Rating, 4.7 out of 5 stars
      ·
      86 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    Marketing Strategy learners also search

    Marketing
    Digital Marketing
    Content Strategy
    Beginner Digital Marketing
    Social Media Marketing
    Digital Marketing Projects
    Advanced Digital Marketing
    Beginner Social Media Marketing
    1…747576…298

    In summary, here are 10 of our most popular marketing strategy courses

    • Marketing Analytics with Meta: Meta
    • Business Strategies for Social Impact: University of Pennsylvania
    • Introduction to Cybersecurity & Risk Management: University of California, Irvine
    • Hiring Practices: University of California, Irvine
    • Market Research and Competitive Analysis: Xbox
    • Ciberseguridad: Universidad de los Andes
    • Macroeconomics for Business Management: Fundação Instituto de Administração
    • Estrategias de Redes Sociales: Universidad Austral
    • Developing Innovative Ideas for Product Leaders: University of Maryland, College Park
    • Marketing Estratégico: Fundação Instituto de Administração

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok