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    • Copywriting

    Copywriting Courses

    Copywriting courses can help you learn how to write persuasive, clear, and engaging content that drives action across marketing channels.

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    Find the Best Copywriting Course for Your Goals

    • Status: Free Trial
      Free Trial
      U

      University of Virginia Darden School Foundation

      Advertising in the Age of Generative AI

      Skills you'll gain: Branding, Brand Awareness, Brand Strategy, Marketing Design, Advertising, Brand Management, Brand Loyalty, Marketing Psychology, Generative AI Agents, Digital Advertising

      4.6
      Rating, 4.6 out of 5 stars
      ·
      29 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      A

      American Psychological Association

      Better Writing

      Skills you'll gain: Writing, Editing, Proofreading, Concision, Critical Thinking, Organizational Skills, Persistence, Self-Motivation, Brainstorming, Diversity Awareness, Creativity

      4.7
      Rating, 4.7 out of 5 stars
      ·
      6 reviews

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      Status: Preview
      Preview
      B

      Board Infinity

      Writing Effective Technical Documentation

      Skills you'll gain: Technical Writing, Technical Documentation, Technical Communication, Software Documentation, Technical Design, Software Design Documents, Blogs, Writing and Editing, Collaborative Software, Augmented and Virtual Reality (AR/VR), Content Creation, Writing, Typography, Multimedia, Proofreading, Design Elements And Principles, GitHub, Application Programming Interface (API), Version Control

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      J

      Johns Hopkins University

      Teaching Writing Process

      Skills you'll gain: Writing, Course Development, Peer Review, Editing, Creativity

      4.6
      Rating, 4.6 out of 5 stars
      ·
      39 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Michigan

      Writing and Editing: Revising

      Skills you'll gain: Editing, Constructive Feedback, Concision, Writing, Proofreading, Critical Thinking, Detail Oriented, Collaboration, Time Management, Creativity

      4.8
      Rating, 4.8 out of 5 stars
      ·
      389 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Preview
      Preview
      U

      University of California, Davis

      Writing with Generative AI

      Skills you'll gain: Large Language Modeling, Generative AI, Writing, Data Ethics, Prompt Engineering, Artificial Intelligence, Technical Writing, Machine Learning, Information Privacy

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Entrepreneurship 3: Growth Strategies

      Skills you'll gain: Growth Strategies, Key Performance Indicators (KPIs), Digital Marketing, Entrepreneurship, Customer Acquisition Management, Business Metrics, Marketing Strategies, Marketing, Market Dynamics, Business Strategies, Search Engine Optimization, Paid media, Talent Management, People Management, Forecasting, Earned Media, Organizational Structure, Public Relations

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.4K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      C

      Coursera Instructor Network

      Fundamentals of Speechwriting

      Skills you'll gain: Storytelling, Editing, Writing and Editing, Public Speaking, Writing, Proofreading, Verbal Communication Skills, Communication Strategies

      4.6
      Rating, 4.6 out of 5 stars
      ·
      22 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IE Business School

      From Brand to Image: Creating High Impact Campaigns That Tell Brand Stories

      Skills you'll gain: Production Planning, Advertising Campaigns, Advertising, Brand Strategy, Marketing Design, Branding, Creative Design, Proposal Development, Storytelling, Marketing Communications, Photography, Presentations, Brainstorming, Campaign Management, Creativity, Persona Development, Target Audience

      4.7
      Rating, 4.7 out of 5 stars
      ·
      274 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Preview
      Preview
      M

      Michigan State University

      Transmedia Writing

      Skills you'll gain: Game Design, Peer Review, Storytelling, Video Game Development, Writing and Editing, Writing, Content Creation, Creative Thinking, Active Listening, Constructive Feedback, Storyboarding

      4.4
      Rating, 4.4 out of 5 stars
      ·
      66 reviews

      Beginner · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Prompt Engineering Generative AI for Marketing & Advertising

      Skills you'll gain: Prompt Engineering, Marketing Design, Generative AI, A/B Testing, Advertising, Marketing, ChatGPT, Content Creation, Marketing Strategies, Marketing Analytics, Customer Insights, Social Media Content, OpenAI

      4.5
      Rating, 4.5 out of 5 stars
      ·
      66 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • C

      Coursera Project Network

      Growing Great Writers with Writable

      Skills you'll gain: Constructive Feedback, Education Software and Technology, Literacy, Train The Trainer

      4.4
      Rating, 4.4 out of 5 stars
      ·
      32 reviews

      Beginner · Guided Project · Less Than 2 Hours

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    In summary, here are 10 of our most popular copywriting courses

    • Advertising in the Age of Generative AI : University of Virginia Darden School Foundation
    • Better Writing: American Psychological Association
    • Writing Effective Technical Documentation: Board Infinity
    • Teaching Writing Process: Johns Hopkins University
    • Writing and Editing: Revising: University of Michigan
    • Writing with Generative AI: University of California, Davis
    • Entrepreneurship 3: Growth Strategies: University of Pennsylvania
    • Fundamentals of Speechwriting: Coursera Instructor Network
    • From Brand to Image: Creating High Impact Campaigns That Tell Brand Stories: IE Business School
    • Transmedia Writing: Michigan State University

    Why Learn Copywriting?

    Copywriting is the art of using words to influence, inform, and inspire—often in the context of advertising, branding, or digital marketing. It blends creativity with strategy to connect with audiences and prompt specific actions. Learning copywriting can help you craft compelling messages, boost conversions, and strengthen your voice across platforms.

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