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    • Sports Marketing

    Sports Marketing Courses Online

    Learn sports marketing for promoting sports teams and events. Understand marketing strategies, fan engagement, and sponsorship.

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    Explore the Sports Marketing Course Catalog

    • Status: Free
      Free
      P

      Pontificia Universidad Católica de Chile

      Planificación y gestión estratégica para Pymes

      Skills you'll gain: Customer Relationship Management, Financial Analysis, Business Modeling, Business Planning, Business Strategy, Sales Strategy, Financial Statements, Strategic Decision-Making, Accounting, Entrepreneurship, Competitive Analysis, Value Propositions

      4.9
      Rating, 4.9 out of 5 stars
      ·
      951 reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of Colorado Boulder

      Principles of Public Relations

      Skills you'll gain: Strategic Communication, Public Relations, Marketing and Public Relations, Media and Communications, Corporate Communications, Corporate Sustainability, Business Ethics, Persuasive Communication, Branding, Professional Networking, Research, Stakeholder Engagement

      4.7
      Rating, 4.7 out of 5 stars
      ·
      578 reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of Pennsylvania

      Global Trends for Business and Society

      Skills you'll gain: Demography, Market Trend, Trend Analysis, International Relations, Socioeconomics, Global Marketing, Social Sciences, Systems Thinking, Cultural Diversity, Political Sciences, Financial Systems, Analysis, Economic Development, Economics, Consumer Behaviour, Business Development, Governance

      4.8
      Rating, 4.8 out of 5 stars
      ·
      919 reviews

      Mixed · Course · 1 - 4 Weeks

    • U

      University of Pennsylvania

      Trademark Law

      Skills you'll gain: Branding, Logo Design, Brand Strategy, Brand Awareness, Brand Management, Asset Protection, Packaging and Labeling, Regulation and Legal Compliance, Law, Regulation, and Compliance, Risk Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      262 reviews

      Mixed · Course · 1 - 4 Weeks

    • A

      Aptly

      Advertising and E-commerce on TikTok

      Skills you'll gain: TikTok, Performance Measurement, Advertising, Advertising Campaigns, Performance Analysis, Data-Driven Decision-Making, Performance Metric, Marketing Analytics, Marketing, Marketing Strategies, E-Commerce, Social Media Marketing, Campaign Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      58 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Colorado Boulder

      Strategic Communication Campaigns

      Skills you'll gain: Strategic Communication, Communication Planning, Target Audience, Campaign Management, Advertising, Marketing Communications, Advertising Campaigns, Resource Allocation, Brand Management, Stakeholder Communications, Public Relations, Marketing Planning, Media Strategy, Brand Strategy, Communication Strategies, Integrated Marketing Communications, Program Evaluation, Media Planning, Program Implementation, Performance Measurement

      4.6
      Rating, 4.6 out of 5 stars
      ·
      35 reviews

      Beginner · Specialization · 1 - 3 Months

    • A

      Arizona State University

      Inglés Empresarial: el márketing y ventas

      Skills you'll gain: Sales Presentations, Graphic Design, Verbal Communication Skills, Presentations, Communication, Advertising, Advertising Sales, Business Correspondence, Public Speaking, Persuasive Communication, Business Writing, Marketing Communications, Business Communication, Business Marketing, Communication Strategies, Marketing, Marketing Psychology, Professional Networking

      4.8
      Rating, 4.8 out of 5 stars
      ·
      323 reviews

      Intermediate · Course · 1 - 3 Months

    • I

      IE Business School

      From Brand to Image: Creating High Impact Campaigns That Tell Brand Stories

      Skills you'll gain: Production Planning, Advertising Campaigns, Advertising, Brand Strategy, Marketing Design, Branding, Creative Design, Proposal Development, Brand Management, Storytelling, Brand Awareness, Marketing Communications, Presentations, Campaign Management, Creativity, Persona Development, Target Audience

      4.7
      Rating, 4.7 out of 5 stars
      ·
      266 reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of Pennsylvania

      Wharton Business Foundations Capstone

      Skills you'll gain: Marketing Planning, Peer Review, Analysis, Business Analysis, Competitive Analysis, Product Development, Project Design, Entrepreneurship, Feasibility Studies, New Business Development, Marketing Strategies, Business, Business Strategy, Constructive Feedback

      4.6
      Rating, 4.6 out of 5 stars
      ·
      373 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Create a Storyboard using Canva

      Skills you'll gain: Storyboarding, Storytelling, Canva (Software), Content Creation, Graphic Design, Writing

      4.6
      Rating, 4.6 out of 5 stars
      ·
      198 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • U

      University of California, Irvine

      Strategies for Converting and Retaining Customers Online

      Skills you'll gain: Search Engine Marketing, Customer Retention, Digital Marketing, Search Engine Optimization, Marketing Strategies, Advertising Campaigns, Marketing Effectiveness, Customer Acquisition Management, Web Analytics and SEO, Lead Generation, Target Audience, Web Content, Content Creation

      4.7
      Rating, 4.7 out of 5 stars
      ·
      112 reviews

      Beginner · Course · 1 - 4 Weeks

    • R

      Rutgers the State University of New Jersey

      Procurement Basics

      Skills you'll gain: Request For Quotation (RFQ), Stakeholder Management, Procurement, Purchasing, Stakeholder Engagement, Request for Proposal, Stakeholder Communications, Internal Communications, Business Relationship Management, Cost Reduction, Communication

      4.7
      Rating, 4.7 out of 5 stars
      ·
      545 reviews

      Beginner · Course · 1 - 3 Months

    Sports Marketing learners also search

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    1…353637…169

    In summary, here are 10 of our most popular sports marketing courses

    • Planificación y gestión estratégica para Pymes: Pontificia Universidad Católica de Chile
    • Principles of Public Relations: University of Colorado Boulder
    • Global Trends for Business and Society: University of Pennsylvania
    • Trademark Law: University of Pennsylvania
    • Advertising and E-commerce on TikTok: Aptly
    • Strategic Communication Campaigns: University of Colorado Boulder
    • Inglés Empresarial: el márketing y ventas: Arizona State University
    • From Brand to Image: Creating High Impact Campaigns That Tell Brand Stories: IE Business School
    • Wharton Business Foundations Capstone: University of Pennsylvania
    • Create a Storyboard using Canva: Coursera Project Network

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Sports Marketing

    Sports marketing is the industry that creates marketing opportunities between sporting goods retailers, sports equipment manufacturers, and consumer products brands with professional athletes from many sports. Sports marketing is a large part of modern professional sports. It uses professional athletes to market a product or service and helps to draw in target audiences from sports like basketball, soccer, football, baseball, swimming, and other competitive pursuits. Sports marketing is a highly profitable industry because sports fans are willing to spend money on products that are endorsed by professional athletes.‎

    Learning sports marketing can help you understand the basics of how products and promotion go into the economics involved in major league sports. You will also learn how sports marketing is displayed on billboards, television advertising, online ads, social media, print media advertising, and other outlets. Sports marketing plays a big part in every team’s development, and as players progress with their abilities, the opportunities grow for these athletes.‎

    Typical career opportunities that can arise from learning sports marketing include working for major league sports teams, sports broadcasting companies, sports marketing firms, sports equipment manufacturers, sports associations, sports marketing agencies, and other sports-connected roles. Careers in sports marketing can move in different directions with a few years of experience. You may be able to use sports marketing knowledge in careers in event promotion and public relations, education, fitness, and legal and financial professions that are involved with sports.‎

    Taking online courses in sports marketing can help you learn about the different aspects of sports marketing, including managing athlete-agent relationships, managing ticket pricing strategies, how to promote and market a sports event, and how social media can be used to promote teams and athletes.‎

    Online Sports Marketing courses offer a convenient and flexible way to enhance your knowledge or learn new Sports Marketing skills. Choose from a wide range of Sports Marketing courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Sports Marketing, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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