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    • Sports Marketing

    Sports Marketing Courses Online

    Learn sports marketing for promoting sports teams and events. Understand marketing strategies, fan engagement, and sponsorship.

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    Explore the Sports Marketing Course Catalog

    • U

      University of Minnesota

      Recommender Systems

      Skills you'll gain: Machine Learning Algorithms, Taxonomy, Decision Support Systems, Business Metrics, Applied Machine Learning, Machine Learning, Dimensionality Reduction, Performance Metric, Spreadsheet Software, Data Collection, Performance Measurement, Benchmarking, Usability Testing, Exploratory Data Analysis, A/B Testing, Analysis, Artificial Intelligence and Machine Learning (AI/ML), Predictive Analytics, Predictive Modeling, Machine Learning Methods

      4.3
      Rating, 4.3 out of 5 stars
      ·
      818 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Build a social media presence for your business using Canva

      Skills you'll gain: Target Audience, Content Creation, Social Media Content, Social Media, Marketing Materials, Social Media Marketing, Instagram, Content Marketing, Social Media Strategy, Pinterest, Marketing Design, Branding

      4.6
      Rating, 4.6 out of 5 stars
      ·
      60 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • M

      Meta

      Meta Marketing Science Certification Exam

      Skills you'll gain: Interviewing Skills, Marketing Analytics, Marketing, Digital Marketing, Analytics, Data Analysis, Statistics

      4.7
      Rating, 4.7 out of 5 stars
      ·
      207 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Illinois Urbana-Champaign

      Firm Level Economics: Consumer and Producer Behavior

      Skills you'll gain: Supply And Demand, Economics, Business Economics, Market Dynamics, Tax, Resource Allocation, Consumer Behaviour, Cost Management, Market Analysis, Production Management, Decision Making

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.4K reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free
      Free
      U

      University of Colorado System

      Fundamentals of Global Energy Business

      Skills you'll gain: Competitive Analysis, Market Dynamics, Strategic Thinking, Business Strategy, Global Marketing, Market Analysis, Business Analysis, Business Economics, Supply And Demand, Stakeholder Engagement, Economics, Economic Development, Stakeholder Management, Political Sciences, Customer Demand Planning, Demand Planning, Policy Analysis, Environment and Resource Management, Natural Resource Management, Innovation

      4.6
      Rating, 4.6 out of 5 stars
      ·
      497 reviews

      Mixed · Course · 1 - 3 Months

    • U

      University of California, Irvine

      Identifying, Attracting, and Growing Your Digital Audience

      Skills you'll gain: Persona Development, Marketing Strategies, Target Audience, Social Media Strategy, Social Media Marketing, Content Marketing, Digital Marketing, Customer Acquisition Management, Marketing Strategy and Techniques, Customer Engagement, Customer Insights, Value Propositions, Brand Management, E-Commerce, Mobile Banking

      4.7
      Rating, 4.7 out of 5 stars
      ·
      290 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      S

      Salesforce

      Lead Management in Salesforce

      Skills you'll gain: Sales Development, Salesforce, Lead Generation, Sales Support, Sales Pipelines, Campaign Management, Sales Process, Sales Prospecting, Customer Relationship Management (CRM) Software, Workflow Management, Data Import/Export, Customer Data Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      357 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Illinois Urbana-Champaign

      Business Strategy

      Skills you'll gain: Business Strategy, Organizational Strategy, Strategic Leadership, Corporate Strategy, Strategic Thinking, Business Management, Business Modeling, Strategic Decision-Making, Competitive Analysis, Resource Management, Value Propositions, Operational Analysis, Market Analysis, Innovation, Analysis

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2K reviews

      Intermediate · Course · 1 - 3 Months

    • I

      IE Business School

      Channel Management and Retailing

      Skills you'll gain: Retail Management, Marketing Channel, Merchandising, Conflict Management, Retail Sales, Commercialization, Business Marketing, E-Commerce, Market Dynamics, Strategic Marketing, Growth Strategies, Relationship Management, Customer Relationship Management, Supply Chain Planning, Promotional Strategies, Consumer Behaviour

      4.5
      Rating, 4.5 out of 5 stars
      ·
      1.1K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      D

      DeepLearning.AI

      Data Analytics Foundations

      Skills you'll gain: Data Storytelling, Google Sheets, Data Visualization, Spreadsheet Software, Data Visualization Software, Business Analysis, Data Analysis, Analytics, Business Requirements, Exploratory Data Analysis, Data-Driven Decision-Making, Data Collection, Stakeholder Engagement, Generative AI

      4.8
      Rating, 4.8 out of 5 stars
      ·
      49 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      Design Online Course Printables using Canva

      Skills you'll gain: Marketing Collateral, Marketing Materials, Canva (Software), Promotional Materials, Business Marketing, Marketing Design, Design, Graphic and Visual Design, Design Elements And Principles

      4.6
      Rating, 4.6 out of 5 stars
      ·
      218 reviews

      Advanced · Guided Project · Less Than 2 Hours

    • E

      Erasmus University Rotterdam

      Introduction to Economic Theories

      Skills you'll gain: Consumer Behaviour, Financial Market, Economics, Market Analysis, Economics, Policy, and Social Studies, Public Policies, Environmental Issue, International Finance, Socioeconomics, Supply And Demand, Behavioral Economics, Decision Making

      4.5
      Rating, 4.5 out of 5 stars
      ·
      355 reviews

      Beginner · Course · 1 - 3 Months

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    In summary, here are 10 of our most popular sports marketing courses

    • Recommender Systems: University of Minnesota
    • Build a social media presence for your business using Canva: Coursera Project Network
    • Meta Marketing Science Certification Exam: Meta
    • Firm Level Economics: Consumer and Producer Behavior: University of Illinois Urbana-Champaign
    • Fundamentals of Global Energy Business: University of Colorado System
    • Identifying, Attracting, and Growing Your Digital Audience: University of California, Irvine
    • Lead Management in Salesforce: Salesforce
    • Business Strategy: University of Illinois Urbana-Champaign
    • Channel Management and Retailing : IE Business School
    • Data Analytics Foundations: DeepLearning.AI

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Sports Marketing

    Sports marketing is the industry that creates marketing opportunities between sporting goods retailers, sports equipment manufacturers, and consumer products brands with professional athletes from many sports. Sports marketing is a large part of modern professional sports. It uses professional athletes to market a product or service and helps to draw in target audiences from sports like basketball, soccer, football, baseball, swimming, and other competitive pursuits. Sports marketing is a highly profitable industry because sports fans are willing to spend money on products that are endorsed by professional athletes.‎

    Learning sports marketing can help you understand the basics of how products and promotion go into the economics involved in major league sports. You will also learn how sports marketing is displayed on billboards, television advertising, online ads, social media, print media advertising, and other outlets. Sports marketing plays a big part in every team’s development, and as players progress with their abilities, the opportunities grow for these athletes.‎

    Typical career opportunities that can arise from learning sports marketing include working for major league sports teams, sports broadcasting companies, sports marketing firms, sports equipment manufacturers, sports associations, sports marketing agencies, and other sports-connected roles. Careers in sports marketing can move in different directions with a few years of experience. You may be able to use sports marketing knowledge in careers in event promotion and public relations, education, fitness, and legal and financial professions that are involved with sports.‎

    Taking online courses in sports marketing can help you learn about the different aspects of sports marketing, including managing athlete-agent relationships, managing ticket pricing strategies, how to promote and market a sports event, and how social media can be used to promote teams and athletes.‎

    Online Sports Marketing courses offer a convenient and flexible way to enhance your knowledge or learn new Sports Marketing skills. Choose from a wide range of Sports Marketing courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Sports Marketing, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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