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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • Status: Free Trial
      Free Trial
      I

      IBM

      Introduction to Data Analytics

      Skills you'll gain: Big Data, Data Analysis, Statistical Analysis, Apache Hadoop, Apache Hive, Data Science, Data Warehousing, Data Visualization, Data Cleansing, Apache Spark, Data Lakes, Data Visualization Software, Relational Databases, Microsoft Excel

      4.8
      Rating, 4.8 out of 5 stars
      ·
      19K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      Status: AI skills
      AI skills
      A

      Adobe

      Adobe Marketing Specialist

      Skills you'll gain: Promotional Strategies, Social Media Content, Digital Marketing, Cross-Channel Marketing, Logo Design, Digital Design, Content Marketing, Creative Design, Target Audience, Generative AI, Visual Design, Marketing Strategies, Campaign Management, Content Creation, Social Media Marketing, Graphic Design, Data Ethics, Content Strategy, Advertising, Market Research

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.3K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Digital Marketing

      Skills you'll gain: Data Storytelling, Marketing Analytics, Keyword Research, Email Marketing, Customer experience strategy (CX), Google Analytics, Search Engine Marketing, Marketing Communications, Digital Marketing, Analytics, Digital Media Strategy, Content Marketing, Online Advertising, Web Analytics and SEO, Marketing, Web Analytics, Search Engine Optimization, Marketing Strategies, Data Analysis, Data Visualization

      4.7
      Rating, 4.7 out of 5 stars
      ·
      23K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      E

      Emory University

      AI for Marketing

      Skills you'll gain: AI Personalization, Generative AI, Marketing Automation, Customer Retention, Personalized Service, Marketing Operations, Marketing Analytics, Data-Driven Decision-Making, Customer Analysis, Customer experience improvement, Customer Insights, Marketing Strategies, Marketing, Marketing Effectiveness, Content Marketing, MarTech, Customer Engagement, Business Marketing, Customer Acquisition Management, Artificial Intelligence

      4.6
      Rating, 4.6 out of 5 stars
      ·
      45 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      E

      ESSEC Business School

      Strategic Business Analytics

      Skills you'll gain: Marketing Analytics, Business Analytics, Forecasting, Peer Review, Data Presentation, Predictive Analytics, Customer Analysis, Information Technology, Digital Transformation, Business Marketing, Advanced Analytics, Marketing Strategies, Statistical Analysis, Communication, Market Research, Complex Problem Solving, Analytics, Data Synthesis, R Programming, Data Analysis

      4.4
      Rating, 4.4 out of 5 stars
      ·
      1.3K reviews

      Advanced · Specialization · 3 - 6 Months

    • Status: Preview
      Preview
      J

      Johns Hopkins University

      Business Analytics with Excel: Elementary to Advanced

      Skills you'll gain: Risk Modeling, Operations Research, Regression Analysis, Microsoft Excel, Business Analytics, Risk Analysis, Business Process Modeling, Business Modeling, Data Modeling, Resource Allocation, Analysis, Statistical Analysis, Mathematical Modeling, Process Optimization, Financial Analysis, Statistical Methods, Predictive Analytics, Transportation Operations, Complex Problem Solving, Linear Algebra

      4.8
      Rating, 4.8 out of 5 stars
      ·
      3.9K reviews

      Intermediate · Course · 1 - 3 Months

    • U

      University of California, Davis

      The Strategy of Content Marketing

      Skills you'll gain: Content Marketing, Content Performance Analysis, Content Strategy, Marketing Strategies, Content Creation, Strategic Marketing, Social Media Strategy, Marketing, Multimedia, Copywriting, Branding, Target Audience, Persona Development, Business Ethics, Writing

      4.5
      Rating, 4.5 out of 5 stars
      ·
      5.3K reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      S

      Simplilearn

      ROI-Driven Digital Marketing Analytics

      Skills you'll gain: Search Engine Marketing, Google Ads, Marketing Analytics, Web Analytics, Google Analytics, Key Performance Indicators (KPIs), Marketing Effectiveness, Performance Measurement, Business Metrics, Online Advertising, Performance Metric, Pay Per Click Advertising, Digital Marketing, Paid media, Marketing Strategies, Search Engine Optimization, Data-Driven Decision-Making, Return On Investment, Marketing Automation, AI Personalization

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      O

      O.P. Jindal Global University

      Digital Marketing Analytics

      Skills you'll gain: Digital Marketing, Web Analytics, Digital Advertising, Search Engine Marketing, Online Advertising, Google Analytics, Search Engine Optimization, Web Analytics and SEO, Google Ads, Marketing Channel, Social Media Marketing, Marketing Strategies, Keyword Research, Marketing Planning, Paid media, Marketing Analytics, Social Media, Advertising, Blogs, Emerging Technologies

      4.4
      Rating, 4.4 out of 5 stars
      ·
      11 reviews

      Beginner · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Google Ads for Beginners

      Skills you'll gain: Google Ads, Keyword Research, Target Audience, Pay Per Click Advertising, Search Engine Marketing, Advertising Campaigns, Campaign Management, Online Advertising, Digital Advertising, Marketing, Digital Marketing, Return On Investment

      4.4
      Rating, 4.4 out of 5 stars
      ·
      5.7K reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      U

      University of Virginia Darden School Foundation

      Generative AI in Marketing

      Skills you'll gain: Large Language Modeling, Customer Insights, ChatGPT, Branding, Design Thinking, Keyword Research, Search Engine Marketing, Pay Per Click Advertising, Brand Awareness, Brand Strategy, Digital Marketing, Marketing Design, Generative AI, Marketing Strategy and Techniques, Business Marketing, Personalized Service, Prompt Engineering, Customer Relationship Management, AI Personalization, Machine Learning

      4.2
      Rating, 4.2 out of 5 stars
      ·
      121 reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      N

      Northwestern University

      Social Media Marketing

      Skills you'll gain: Blogs, Social Media Marketing, Integrated Marketing Communications, Social Media, Peer Review, Social Media Management, Key Performance Indicators (KPIs), Social Media Strategy, Real Time Data, Marketing Effectiveness, Content Marketing, Strategic Marketing, Marketing Strategies, Marketing, Target Audience, Social Media Campaigns, Budgeting, Analytics, Digital Marketing, ChatGPT

      4.6
      Rating, 4.6 out of 5 stars
      ·
      5.5K reviews

      Beginner · Specialization · 3 - 6 Months

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    In summary, here are 10 of our most popular marketing analytics courses

    • Introduction to Data Analytics: IBM
    • Adobe Marketing Specialist: Adobe
    • Digital Marketing: University of Illinois Urbana-Champaign
    • AI for Marketing: Emory University
    • Strategic Business Analytics: ESSEC Business School
    • Business Analytics with Excel: Elementary to Advanced: Johns Hopkins University
    • The Strategy of Content Marketing: University of California, Davis
    • ROI-Driven Digital Marketing Analytics: Simplilearn
    • Digital Marketing Analytics: O.P. Jindal Global University
    • Google Ads for Beginners: Coursera Project Network

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