• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Copywriting

    Copywriting Courses

    Copywriting courses can help you learn how to write persuasive, clear, and engaging content that drives action across marketing channels.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Find the Best Copywriting Course for Your Goals

    • U

      University of Michigan

      Writing and Editing: Word Choice and Word Order

      Skills you'll gain: Writing, Storytelling, Editing, Detail Oriented, Resourcefulness, Decision Making, Creativity, Professionalism

      4.7
      Rating, 4.7 out of 5 stars
      ·
      2K reviews

      Beginner · Course · 1 - 4 Weeks

    • W

      Wesleyan University

      Memoir and Personal Essay: Write About Yourself

      Skills you'll gain: Storytelling, Writing and Editing, Content Creation, Journals, Writing, Organizational Skills, Editing, Personal Development, Self-Awareness, Overcoming Obstacles, Detail Oriented

      4.4
      Rating, 4.4 out of 5 stars
      ·
      424 reviews

      Beginner · Specialization · 3 - 6 Months

    • B

      Berklee

      Songwriting: Writing the Lyrics

      Skills you'll gain: Music Theory, Peer Review, Musical Composition, Music, Creativity, Performing Arts, Storytelling, Writing

      4.8
      Rating, 4.8 out of 5 stars
      ·
      894 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      L

      Lund University

      Writing in English at University

      Skills you'll gain: Editing, Proofreading, Writing, Grammar, English Language, Literacy, Vocabulary

      4.7
      Rating, 4.7 out of 5 stars
      ·
      787 reviews

      Beginner · Course · 1 - 4 Weeks

    • I

      IE Business School

      Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

      Skills you'll gain: Marketing Communications, Integrated Marketing Communications, Advertising, Marketing, Marketing Budgets, Brand Marketing, Communication Planning, Marketing Planning, Brand Strategy, Brand Management, Brand Loyalty, Branding, Marketing Management, Campaign Management, Marketing Strategy and Techniques, Media Planning, Brand Awareness, Promotional Strategies, Consumer Behaviour, Communication Strategies

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      2.4K reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Colorado Boulder

      Concepts, Strategies, and Analytics in Performance Marketing and Digital Advertising

      Skills you'll gain: Google Ads, Digital Advertising, Online Advertising, Advertising, Contextual Advertising, Pay Per Click Advertising, Advertising Campaigns, Paid media, Social Media, Search Engine Marketing, Keyword Research, Search Engine Optimization, Social Media Marketing, Digital Marketing, Social Media Strategy, Data Ethics, Web Analytics and SEO, Media Planning, Web Analytics, Content Performance Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      765 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free
      Free
      D

      Duke University

      English Composition I

      Skills you'll gain: Research, Literacy, Writing, Persuasive Communication, Grammar, Editing, Proofreading, Style Guides

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.2K reviews

      Beginner · Course · 1 - 3 Months

    • G

      Google

      Think Outside the Inbox: Email Marketing

      Skills you'll gain: Email Marketing, Campaign Management, Marketing Automation, Personally Identifiable Information, Newsletters, Content Marketing, Digital Marketing, Copywriting, Marketing Strategy and Techniques, HubSpot CRM, Customer Data Management, Promotional Strategies, Key Performance Indicators (KPIs), Performance Analysis, Customer Retention

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.6K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      M

      Michigan State University

      Write A Feature Length Screenplay For Film Or Television

      Skills you'll gain: Storyboarding, Writing, Writing and Editing, Storytelling, Peer Review

      4.6
      Rating, 4.6 out of 5 stars
      ·
      274 reviews

      Beginner · Course · 3 - 6 Months

    • U

      University of Pennsylvania

      Copyright Law

      Skills you'll gain: Intellectual Property, Law, Regulation, and Compliance, Creativity, Legal Strategy, Lawsuits, Musical Composition, Legal Research, Commercial Laws

      4.8
      Rating, 4.8 out of 5 stars
      ·
      356 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      Increase SEO Traffic with WordPress

      Skills you'll gain: WordPress, Search Engine Optimization, Blogs, Web Analytics, Web Content, Keyword Research, Information Architecture, Content Management

      4.5
      Rating, 4.5 out of 5 stars
      ·
      780 reviews

      Advanced · Guided Project · Less Than 2 Hours

    • U

      University of Virginia Darden School Foundation

      Advertising in the Age of Generative AI

      Skills you'll gain: Branding, Brand Awareness, Brand Strategy, Marketing Design, Advertising, Brand Management, Brand Loyalty, Marketing Psychology, Generative AI Agents, Digital Advertising

      4.7
      Rating, 4.7 out of 5 stars
      ·
      27 reviews

      Beginner · Course · 1 - 4 Weeks

    Searches related to copywriting

    copywriting with chatgpt: produce compelling copy that sells
    copywriting with chatgpt: crafting high-quality blog content
    ai-enhanced copywriting: surferseo, upword and anyword
    ai-enhanced content creation:elevate copywriting with humata
    1234…17

    In summary, here are 10 of our most popular copywriting courses

    • Writing and Editing: Word Choice and Word Order: University of Michigan
    • Memoir and Personal Essay: Write About Yourself: Wesleyan University
    • Songwriting: Writing the Lyrics: Berklee
    • Writing in English at University: Lund University
    • Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more: IE Business School
    • Concepts, Strategies, and Analytics in Performance Marketing and Digital Advertising: University of Colorado Boulder
    • English Composition I: Duke University
    • Think Outside the Inbox: Email Marketing: Google
    • Write A Feature Length Screenplay For Film Or Television: Michigan State University
    • Copyright Law: University of Pennsylvania

    Why Learn Copywriting?

    Copywriting is the art of using words to influence, inform, and inspire—often in the context of advertising, branding, or digital marketing. It blends creativity with strategy to connect with audiences and prompt specific actions. Learning copywriting can help you craft compelling messages, boost conversions, and strengthen your voice across platforms.

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Copywriting

    Whether for marketing, content creation, or personal projects, understanding your purpose in copywriting will guide your efforts. Regularly practicing writing and refining your style is crucial. Join communities like the Copywriting subreddit or LinkedIn groups for tips and feedback. Work on real projects by writing copy for hypothetical or real products. The Strategy of Content Marketing by University of California, Davis is an excellent course to develop your copywriting skills.‎

    Copywriting courses cover a range of topics essential for creating compelling and persuasive written content. These include the basics of effective writing, understanding target audiences, and crafting clear and engaging messages. Learners will explore techniques for writing different types of copy, such as advertisements, web content, social media posts, and email marketing campaigns. Advanced courses might cover SEO copywriting, brand storytelling, and conversion optimization. Practical exercises and real-world projects help learners apply these skills to create impactful copy.‎

    Choosing the right copywriting course depends on your current skill level and career aspirations. Beginners should look for courses that cover the fundamentals of copywriting, including writing techniques, audience analysis, and basic copy formats. Those with some experience might benefit from intermediate courses focusing on specific areas such as SEO copywriting, persuasive writing techniques, and content strategy. Advanced learners or professionals seeking specialized knowledge might consider courses on brand storytelling, advanced content marketing, or preparing for a career as a freelance copywriter. Reviewing course content, instructor expertise, and learner feedback can help ensure the course aligns with your goals.‎

    A certificate in copywriting can open up various career opportunities across multiple industries. Common roles include copywriter, content writer, SEO specialist, and marketing communications specialist. These positions involve creating persuasive and engaging content for various platforms, from websites and social media to advertisements and email campaigns. With the increasing demand for quality content in marketing and digital media, earning a copywriting certificate can significantly enhance your career prospects and opportunities for advancement in fields such as advertising, marketing, public relations, and digital media.‎

    Yes, Coursera offers a variety of free courses across many topics, including Copywriting. While you can access most course materials for free by auditing the courses, this does not include graded assignments or a completion certificate. For those looking to obtain a certificate to showcase their learning or enhance their professional profile, Coursera provides the option to purchase the course. Additionally, Coursera offers free trials or financial aid to learners who qualify, making certifications more accessible to everyone.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog
    • Teaching Center

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok