• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Sports Marketing

    Sports Marketing Courses Online

    Learn sports marketing for promoting sports teams and events. Understand marketing strategies, fan engagement, and sponsorship.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Sports Marketing Course Catalog

    • E

      Emory University

      Meaningful Marketing Insights

      Skills you'll gain: Pivot Tables And Charts, Marketing Analytics, Descriptive Statistics, Microsoft Excel, Customer Insights, Regression Analysis, Data Analysis, Data-Driven Decision-Making, Marketing, Marketing Effectiveness, Exploratory Data Analysis, Statistical Analysis, Data Manipulation, Data Visualization Software

      4.3
      Rating, 4.3 out of 5 stars
      ·
      284 reviews

      Intermediate · Course · 1 - 3 Months

    • I

      Indian School of Business

      Trading Basics

      Skills you'll gain: Financial Statements, Financial Statement Analysis, Financial Trading, Balance Sheet, Securities Trading, Financial Accounting, Income Statement, Financial Analysis, Market Liquidity, Financial Market, Market Dynamics, Financial Modeling, Market Analysis, Cash Flows, Equities, Investment Management, Order Management, Risk Analysis

      4
      Rating, 4 out of 5 stars
      ·
      1.8K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      U

      Universidade de São Paulo

      Criação de Startups: Como desenvolver negócios inovadores

      Skills you'll gain: Market Analysis, Entrepreneurship, Business Modeling, User Research, New Product Development, Digital Marketing, Innovation, Business Development, Marketing Strategies, User Experience, Process Validation, Growth Strategies, Business Operations, Team Building, Target Audience, Investments, Presentations

      4.8
      Rating, 4.8 out of 5 stars
      ·
      613 reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of Michigan

      Model Thinking

      Skills you'll gain: Mathematical Modeling, Systems Thinking, Statistical Modeling, Game Theory, Innovation, Behavioral Economics, Diversity Awareness, Analysis, Strategic Decision-Making, Social Studies, Simulation and Simulation Software, Decision Making, Complex Problem Solving, Trend Analysis, Economics, Probability, Learning Theory, Market Analysis, Human Learning, Market Dynamics

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.2K reviews

      Intermediate · Course · 1 - 3 Months

    • E

      ESSEC Business School

      Foundations of strategic business analytics

      Skills you'll gain: Business Analytics, Forecasting, Statistical Methods, Data Presentation, Predictive Analytics, R Programming, Information Technology, Statistical Analysis, Communication, Business Strategy, Business, Business Intelligence, Data Analysis, Data Mining, Data Visualization, Regression Analysis

      4.4
      Rating, 4.4 out of 5 stars
      ·
      654 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free
      Free
      U

      Universidad Austral

      El Abogado del Futuro: Legaltech y la Transformación Digital del Derecho

      Skills you'll gain: Digital Transformation, Blockchain, Design Thinking, Law, Regulation, and Compliance, Software Design, Emerging Technologies, Business Transformation, Workforce Development, Technology Solutions, Technology Strategies, Automation, Business Technologies, Ethical Standards And Conduct, Artificial Intelligence, Innovation, Market Analysis

      4.9
      Rating, 4.9 out of 5 stars
      ·
      1.2K reviews

      Beginner · Course · 1 - 3 Months

    • I

      IE Business School

      Pricing Strategy

      Skills you'll gain: Price Negotiation, Product Strategy, Revenue Management, Market Dynamics, Marketing Psychology, Consumer Behaviour, Business Marketing, Customer Analysis, Marketing Strategies, Profit and Loss (P&L) Management, Customer Insights, Competitive Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1K reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Pennsylvania

      Introducción al Marketing

      Skills you'll gain: Branding, Brand Strategy, Brand Marketing, Strategic Marketing, Marketing, Brand Management, Consumer Behaviour, Go To Market Strategy, Marketing Strategies, Customer Insights, Marketing Communications, Target Market, Customer Engagement, Market Dynamics, E-Commerce

      4.8
      Rating, 4.8 out of 5 stars
      ·
      269 reviews

      Mixed · Course · 1 - 4 Weeks

    • U

      University of Houston

      Math behind Moneyball

      Skills you'll gain: Statistics, Microsoft Excel, Game Theory, Predictive Modeling, Pivot Tables And Charts, Regression Analysis, Statistical Analysis, Performance Analysis, Advanced Analytics, Data Analysis, Analytics, Forecasting, Probability, Simulation and Simulation Software, Applied Mathematics, Strategic Decision-Making, Business Strategy

      4.5
      Rating, 4.5 out of 5 stars
      ·
      97 reviews

      Beginner · Course · 1 - 3 Months

    • U

      Universidade de São Paulo

      UX / UI: Fundamentos para o design de interface

      Skills you'll gain: Usability Testing, Usability, Wireframing, Information Architecture, User Interface (UI) Design, UI Components, User Experience Design, Prototyping, User Research, Style Guides, Persona (User Experience), Design Elements And Principles, Cross Platform Development, Responsive Web Design

      4.5
      Rating, 4.5 out of 5 stars
      ·
      785 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      U

      UNSW Sydney (The University of New South Wales)

      Transmedia Storytelling: Narrative worlds, emerging technologies, and global audiences

      Skills you'll gain: Storytelling, User Experience Design, Content Creation, Storyboarding, Multimedia, Augmented and Virtual Reality (AR/VR), Media Production, Virtual Reality, Augmented Reality, Creativity, Emerging Technologies

      4.7
      Rating, 4.7 out of 5 stars
      ·
      927 reviews

      Mixed · Course · 1 - 3 Months

    • I

      IE Business School

      Estrategia de marketing

      Skills you'll gain: Marketing Planning, Consumer Behaviour, Survey Creation, Product Management, Market Research, Marketing Strategies, Product Lifecycle Management, Marketing Effectiveness, Data Analysis, Marketing Communications, Business Planning, Data Collection, Marketing, Target Market, Market Analysis, Marketing Psychology, Value Propositions, Strategic Marketing, Market Dynamics, Product Marketing

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.2K reviews

      Beginner · Specialization · 3 - 6 Months

    Sports Marketing learners also search

    Marketing
    Digital Marketing
    Beginner Digital Marketing
    Social Media Marketing
    Digital Marketing Projects
    Advanced Digital Marketing
    Beginner Social Media Marketing
    Marketing Strategy
    1…282930…169

    In summary, here are 10 of our most popular sports marketing courses

    • Meaningful Marketing Insights: Emory University
    • Trading Basics: Indian School of Business
    • Criação de Startups: Como desenvolver negócios inovadores: Universidade de São Paulo
    • Model Thinking: University of Michigan
    • Foundations of strategic business analytics: ESSEC Business School
    • El Abogado del Futuro: Legaltech y la Transformación Digital del Derecho: Universidad Austral
    • Pricing Strategy: IE Business School
    • Introducción al Marketing: University of Pennsylvania
    • Math behind Moneyball: University of Houston
    • UX / UI: Fundamentos para o design de interface: Universidade de São Paulo

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Sports Marketing

    Sports marketing is the industry that creates marketing opportunities between sporting goods retailers, sports equipment manufacturers, and consumer products brands with professional athletes from many sports. Sports marketing is a large part of modern professional sports. It uses professional athletes to market a product or service and helps to draw in target audiences from sports like basketball, soccer, football, baseball, swimming, and other competitive pursuits. Sports marketing is a highly profitable industry because sports fans are willing to spend money on products that are endorsed by professional athletes.‎

    Learning sports marketing can help you understand the basics of how products and promotion go into the economics involved in major league sports. You will also learn how sports marketing is displayed on billboards, television advertising, online ads, social media, print media advertising, and other outlets. Sports marketing plays a big part in every team’s development, and as players progress with their abilities, the opportunities grow for these athletes.‎

    Typical career opportunities that can arise from learning sports marketing include working for major league sports teams, sports broadcasting companies, sports marketing firms, sports equipment manufacturers, sports associations, sports marketing agencies, and other sports-connected roles. Careers in sports marketing can move in different directions with a few years of experience. You may be able to use sports marketing knowledge in careers in event promotion and public relations, education, fitness, and legal and financial professions that are involved with sports.‎

    Taking online courses in sports marketing can help you learn about the different aspects of sports marketing, including managing athlete-agent relationships, managing ticket pricing strategies, how to promote and market a sports event, and how social media can be used to promote teams and athletes.‎

    Online Sports Marketing courses offer a convenient and flexible way to enhance your knowledge or learn new Sports Marketing skills. Choose from a wide range of Sports Marketing courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Sports Marketing, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog
    • Teaching Center

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok