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    • Sports Marketing

    Sports Marketing Courses Online

    Learn sports marketing for promoting sports teams and events. Understand marketing strategies, fan engagement, and sponsorship.

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    Explore the Sports Marketing Course Catalog

    • S

      Salesforce

      Salesforce Sales Development Representative

      Skills you'll gain: Overcoming Objections, Prospecting and Qualification, Customer Relationship Management, Lead Generation, Sales Development, Time Management, Business Writing, Salesforce, Writing, Cold Calling, Sales Prospecting, Growth Mindedness, Verbal Communication Skills, Cultural Responsiveness, Cultural Diversity, Empathy, Emotional Intelligence, Professional Development, Interviewing Skills, Communication

      Build toward a degree

      4.4
      Rating, 4.4 out of 5 stars
      ·
      549 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • U

      University of Colorado Boulder

      Introduction to Public Relations and the Media

      Skills you'll gain: Press Releases, Strategic Communication, Media Relations, Public Relations, Marketing and Public Relations, Media and Communications, Crisis Management, Marketing Communications, Corporate Communications, Corporate Sustainability, Brand Strategy, Content Creation, Branding, Storytelling, Business Ethics, Communication, Social Media, Communication Strategies, Persuasive Communication, Professional Networking

      4.6
      Rating, 4.6 out of 5 stars
      ·
      658 reviews

      Beginner · Specialization · 3 - 6 Months

    • M

      Meta

      Marketing Analytics with Meta

      Skills you'll gain: A/B Testing, Marketing Analytics, Advertising Campaigns, Campaign Management, Data Presentation, Presentations, Marketing, Marketing Effectiveness, Advertising, Marketing Strategies, Facebook, Data-Driven Decision-Making, Data Analysis, Brand Awareness, Performance Metric, Key Performance Indicators (KPIs), Target Audience

      4.8
      Rating, 4.8 out of 5 stars
      ·
      225 reviews

      Beginner · Course · 1 - 3 Months

    • M

      Meta

      Principles of UX/UI Design

      Skills you'll gain: User Research, UI/UX Research, Usability Testing, Persona (User Experience), Interaction Design, User Experience Design, User Interface and User Experience (UI/UX) Design, Design Research, User Centered Design, User Interface (UI) Design, Figma (Design Software), Design Elements And Principles, Wireframing, Prototyping

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1K reviews

      Beginner · Course · 1 - 3 Months

    • L

      Ludwig-Maximilians-Universität München (LMU)

      Advanced Competitive Strategy

      Skills you'll gain: Mergers & Acquisitions, Customer Retention, Business Strategy, Growth Strategies, Compliance Management, Competitive Analysis, Strategic Partnership, Product Strategy, New Business Development, Market Dynamics, Market Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      871 reviews

      Mixed · Course · 1 - 3 Months

    • G

      Google

      Цифровий маркетинг і електронна комерція від Google

      Skills you'll gain: Email Marketing, Order Fulfillment, Media Planning, Social Media Marketing, Social Media Strategy, Performance Measurement, Customer Acquisition Management, Brand Loyalty, Search Engine Marketing, Order Management, Content Creation, Target Audience, Search Engine Optimization, Social Media Management, Customer Relationship Management, Customer Retention, Digital Marketing, E-Commerce, Marketing Analytics, Campaign Management

      4.9
      Rating, 4.9 out of 5 stars
      ·
      1.8K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • N

      National Academy of Sports Medicine

      Science of Diet and Exercise

      Skills you'll gain: Food and Beverage, Kinesiology, Vital Signs, Health Assessment, Health Systems, Stress Management, Safety Assurance, Systems Of Measurement, Scientific Methods, Anatomy, Goal Setting

      4.5
      Rating, 4.5 out of 5 stars
      ·
      185 reviews

      Intermediate · Specialization · 1 - 4 Weeks

    • H

      HEC Paris

      Entrepreneurship Strategy: From Ideation to Exit

      Skills you'll gain: Ideation, Entrepreneurship, Innovation, Creativity, B2B Sales, Sales, Business Planning, Business Strategy, Business Development, Self-Awareness, Personal Development, Global Marketing, Human Resources, International Finance, Cash Management, Recruitment, Team Building, Decision Making, Fundraising

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.2K reviews

      Beginner · Course · 1 - 4 Weeks

    • T

      The State University of New York

      Data Analytics in Sports Law and Team Management

      Skills you'll gain: Event Management, Facility Management, Performance Analysis, Facility Operations, Business Analytics, Law, Regulation, and Compliance, Data-Driven Decision-Making, Analytics, Data Analysis, Performance Measurement, Team Performance Management, Data Governance, Team Management, Regulation and Legal Compliance, Data Ethics, Customer Analysis, Research

      4.9
      Rating, 4.9 out of 5 stars
      ·
      20 reviews

      Beginner · Course · 1 - 3 Months

    • F

      Fundação Instituto de Administração

      Strategic Sales Management

      Skills you'll gain: Sales Management, Sales Strategy, Customer Engagement, Sales Process, Sales Enablement, Sales Territory Management, Selling Techniques, Sales Training, Business Planning, Account Strategy, Conflict Management, Marketing, Marketing Planning, Strategic Marketing, Market Intelligence, B2B Sales, Competitive Intelligence, Business Strategy, Business, Customer Analysis

      4.5
      Rating, 4.5 out of 5 stars
      ·
      493 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free
      Free
      U

      University of Glasgow

      MBA Essentials

      Skills you'll gain: Business Administration, Leadership Studies, Marketing Strategies, Digital Transformation, Supply Chain Management, Marketing, Financial Data, Innovation, Corporate Sustainability, Accounting, Business Modeling, Change Management, Business Economics, Project Management, Business Strategies, Global Marketing, B2B Sales

      4.6
      Rating, 4.6 out of 5 stars
      ·
      190 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      Use Canva to Create Desktop and Mobile-friendly Web Pages.

      Skills you'll gain: Canva (Software), Web Design and Development, Web Applications, Web Content, Digital Publishing, Graphic and Visual Design Software, Design Elements And Principles, User Accounts

      4.5
      Rating, 4.5 out of 5 stars
      ·
      1.4K reviews

      Beginner · Guided Project · Less Than 2 Hours

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    1…272829…169

    In summary, here are 10 of our most popular sports marketing courses

    • Salesforce Sales Development Representative: Salesforce
    • Introduction to Public Relations and the Media: University of Colorado Boulder
    • Marketing Analytics with Meta: Meta
    • Principles of UX/UI Design: Meta
    • Advanced Competitive Strategy: Ludwig-Maximilians-Universität München (LMU)
    • Цифровий маркетинг і електронна комерція від Google: Google
    • Science of Diet and Exercise: National Academy of Sports Medicine
    • Entrepreneurship Strategy: From Ideation to Exit: HEC Paris
    • Data Analytics in Sports Law and Team Management: The State University of New York
    • Strategic Sales Management: Fundação Instituto de Administração

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Sports Marketing

    Sports marketing is the industry that creates marketing opportunities between sporting goods retailers, sports equipment manufacturers, and consumer products brands with professional athletes from many sports. Sports marketing is a large part of modern professional sports. It uses professional athletes to market a product or service and helps to draw in target audiences from sports like basketball, soccer, football, baseball, swimming, and other competitive pursuits. Sports marketing is a highly profitable industry because sports fans are willing to spend money on products that are endorsed by professional athletes.‎

    Learning sports marketing can help you understand the basics of how products and promotion go into the economics involved in major league sports. You will also learn how sports marketing is displayed on billboards, television advertising, online ads, social media, print media advertising, and other outlets. Sports marketing plays a big part in every team’s development, and as players progress with their abilities, the opportunities grow for these athletes.‎

    Typical career opportunities that can arise from learning sports marketing include working for major league sports teams, sports broadcasting companies, sports marketing firms, sports equipment manufacturers, sports associations, sports marketing agencies, and other sports-connected roles. Careers in sports marketing can move in different directions with a few years of experience. You may be able to use sports marketing knowledge in careers in event promotion and public relations, education, fitness, and legal and financial professions that are involved with sports.‎

    Taking online courses in sports marketing can help you learn about the different aspects of sports marketing, including managing athlete-agent relationships, managing ticket pricing strategies, how to promote and market a sports event, and how social media can be used to promote teams and athletes.‎

    Online Sports Marketing courses offer a convenient and flexible way to enhance your knowledge or learn new Sports Marketing skills. Choose from a wide range of Sports Marketing courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Sports Marketing, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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