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    • Marketing Strategy

    Marketing Strategy Courses Online

    Study marketing strategy for competitive advantage. Learn to develop and implement effective marketing plans that align with business goals.

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    Explore the Marketing Strategy Course Catalog

    • C

      Coursera Project Network

      Prompt Engineering Generative AI for Marketing & Advertising

      Skills you'll gain: Prompt Engineering, Marketing Design, Generative AI, A/B Testing, Advertising, Marketing, ChatGPT, Content Creation, Marketing Strategies, Marketing Analytics, Customer Insights, Social Media Content, OpenAI

      4.5
      Rating, 4.5 out of 5 stars
      ·
      60 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Strategic Innovation: Building and Sustaining Innovative Organizations

      Skills you'll gain: Strategic Decision-Making, Team Management, Technology Strategies, Business Modeling, Innovation, Product Lifecycle Management, Business Strategy, New Product Development, Intellectual Property, Strategic Partnership, Value Propositions, Competitive Analysis, Market Dynamics

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.3K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      I

      IBM

      Generative AI: Accelerate your Digital Marketing Career

      Skills you'll gain: Digital Advertising, Email Marketing, Generative AI, Digital Marketing, Marketing Automation, AI Personalization, Marketing Analytics, Advertising Campaigns, Marketing, Marketing Strategies, Content Creation, Keyword Research, Prompt Engineering, Search Engine Optimization, Copywriting, Business Ethics, E-Commerce, Customer experience improvement

      4.7
      Rating, 4.7 out of 5 stars
      ·
      9 reviews

      Intermediate · Course · 1 - 3 Months

    • U

      University of Maryland, College Park

      Cybersecurity for Everyone

      Skills you'll gain: Cyber Risk, Cyber Security Policies, Security Management, Cybersecurity, Risk Management, Cyber Security Strategy, Cyber Attacks, Cyber Governance, Infrastructure Security, Telecommunications, Computer Security Awareness Training, Threat Detection, Enterprise Security, Security Awareness, General Networking, Data Security, Vulnerability, Public Safety and National Security, Governance, Political Sciences

      4.7
      Rating, 4.7 out of 5 stars
      ·
      3K reviews

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      I

      Illinois Tech

      Business & Technology

      Skills you'll gain: Culture Transformation, Innovation, Organizational Change, Design Thinking, Business Transformation, Strategic Leadership, Product Lifecycle Management, Global Marketing, Entrepreneurship, Business Communication, Artificial Intelligence, Change Management, Organizational Leadership, Business Modeling, Generative AI, Machine Learning, Artificial Intelligence and Machine Learning (AI/ML), Business Strategy, Applied Machine Learning, New Product Development

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      67 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Getting Started with Microsoft Excel

      Skills you'll gain: Microsoft Excel, Excel Formulas, Spreadsheet Software, Productivity Software, Microsoft 365

      4.6
      Rating, 4.6 out of 5 stars
      ·
      12K reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: New
      New
      Status: Free Trial
      Free Trial
      S

      SkillUp EdTech

      Digital Advertising

      Skills you'll gain: Search Engine Marketing, Google Ads, Digital Advertising, Online Advertising, Advertising Campaigns, Pay Per Click Advertising, Paid media, Advertising, Marketing, Keyword Research, Lead Generation, Social Media Campaigns, Marketing Analytics, LinkedIn, Marketing Strategies, B2B Sales, Facebook, Target Audience, Bidding

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      Create a Promotional Video using Canva

      Skills you'll gain: Customer Engagement, Canva (Software), Selling Techniques, Video Production, Marketing Materials, Presentations, Promotional Materials, Social Media Campaigns, Promotional Strategies, Multimedia, Marketing, Social Media Marketing, Value Propositions, Content Creation, Animations

      4.3
      Rating, 4.3 out of 5 stars
      ·
      1K reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      S

      SAP

      SAP Technology Consultant

      Skills you'll gain: Digital Transformation, Cloud Computing Architecture, Stakeholder Engagement, Consulting, Systems Design, Relationship Management, Business Consulting, Cloud Computing, Technical Design, Solution Design, User Feedback, Product Strategy, Technical Consulting, Customer Engagement, Cybersecurity, System Implementation, Professional Networking, Project Management, SAP Applications, Test Planning

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.3K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      S

      Starweaver

      Luxury Hospitality & Brand Innovation

      Skills you'll gain: Customer experience strategy (CX), Service Design, Design Thinking, Change Management, Hospitality Management, Social Media Marketing, Process Mapping, Key Performance Indicators (KPIs), Hospitality Services, Social Media, Digital Media Strategy, Content Creation, Hospitality, Search Engine Optimization, Brand Management, Hotel And Restaurant Management, Personalized Service, Innovation, Social Media Strategy, Branding

      4.4
      Rating, 4.4 out of 5 stars
      ·
      166 reviews

      Intermediate · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      L

      Ludwig-Maximilians-Universität München (LMU)

      Competitive Strategy and Organization Design

      Skills you'll gain: Mergers & Acquisitions, Customer Retention, Business Research, Business Strategy, Organizational Structure, Organizational Strategy, Peer Review, Game Theory, Strategic Thinking, Competitive Analysis, Strategic Partnership, Product Strategy, Report Writing, Business Consulting, Growth Strategies, Organizational Effectiveness, Strategic Decision-Making, Management Consulting, Corporate Strategy, Compliance Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      3.7K reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      M

      Meta

      Data Analytics Methods for Marketing

      Skills you'll gain: Marketing Analytics, Marketing Effectiveness, A/B Testing, Target Audience, Marketing Strategies, Marketing, Marketing Planning, Sales Pipelines, Customer Analysis, Marketing Channel, Advertising Campaigns, Regression Analysis, Forecasting, Unsupervised Learning, Key Performance Indicators (KPIs), Return On Investment

      4.7
      Rating, 4.7 out of 5 stars
      ·
      266 reviews

      Beginner · Course · 1 - 4 Weeks

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    In summary, here are 10 of our most popular marketing strategy courses

    • Prompt Engineering Generative AI for Marketing & Advertising: Coursera Project Network
    • Strategic Innovation: Building and Sustaining Innovative Organizations: University of Illinois Urbana-Champaign
    • Generative AI: Accelerate your Digital Marketing Career: IBM
    • Cybersecurity for Everyone: University of Maryland, College Park
    • Business & Technology: Illinois Tech
    • Getting Started with Microsoft Excel: Coursera Project Network
    • Digital Advertising: SkillUp EdTech
    • Create a Promotional Video using Canva: Coursera Project Network
    • SAP Technology Consultant: SAP
    • Luxury Hospitality & Brand Innovation: Starweaver

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