• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Strategy

    Marketing Strategy Courses Online

    Study marketing strategy for competitive advantage. Learn to develop and implement effective marketing plans that align with business goals.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Strategy Course Catalog

    • Status: Free Trial
      Free Trial
      C

      Copenhagen Business School

      Strategic Management - Capstone Project

      Skills you'll gain: Plan Execution, Peer Review, Innovation, Organizational Strategy, Business Planning, Project Implementation, Business Strategy, Competitive Analysis, Business Analysis, Strategic Thinking, Strategic Decision-Making

      4.7
      Rating, 4.7 out of 5 stars
      ·
      370 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      IE Business School

      Comunicaciones integradas de marketing: Publicidad, Relaciones Públicas, Marketing Digital y más

      Skills you'll gain: Marketing Communications, Integrated Marketing Communications, Advertising, Brand Loyalty, Brand Management, Marketing, Brand Strategy, Public Relations, Marketing Planning, Marketing Budgets, Social Media Marketing, Digital Marketing, Search Engine Optimization, Communication Strategies, Crisis Management, Consumer Behaviour

      4.8
      Rating, 4.8 out of 5 stars
      ·
      701 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      R

      Rutgers the State University of New Jersey

      Procurement Negotiation

      Skills you'll gain: Negotiation, Contract Negotiation, Procurement, Strategic Sourcing, Goal Setting, Communication, Business Research, Stakeholder Communications

      4.7
      Rating, 4.7 out of 5 stars
      ·
      224 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      Universidad Austral

      Estrategia Empresarial

      Skills you'll gain: Business Strategy, Competitive Analysis, Strategic Thinking, New Product Development, Business Development, Market Dynamics, Innovation, Business Priorities, Growth Strategies, Market Analysis, Business Modeling, Value Propositions

      4.8
      Rating, 4.8 out of 5 stars
      ·
      495 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Strategic Communication Campaigns

      Skills you'll gain: Strategic Communication, Communication Planning, Target Audience, Campaign Management, Advertising, Marketing Communications, Advertising Campaigns, Resource Allocation, Media Strategy, Brand Management, Public Relations, Brand Strategy, Paid media, Social Media Campaigns, Earned Media, Communication Strategies, Integrated Marketing Communications, Program Evaluation, Content Performance Analysis, Owned Media

      4.7
      Rating, 4.7 out of 5 stars
      ·
      37 reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Maryland, College Park

      Interviewing and Resume Writing in English

      Skills you'll gain: Interviewing Skills, Negotiation, Oral Expression, Telephone Skills, Presentations, Concision, Professional Development, Applicant Tracking Systems, English Language, Verbal Communication Skills, Persuasive Communication, Strategic Marketing, Business Writing, Cultural Responsiveness, Cognitive flexibility, Personal Attributes, LinkedIn, Adaptability, Communication, Recruitment

      4.6
      Rating, 4.6 out of 5 stars
      ·
      750 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Intellectual Property in the Healthcare Industry

      Skills you'll gain: Intellectual Property, Healthcare Industry Knowledge, Pharmaceuticals, Health Care Procedure and Regulation, Regulation and Legal Compliance, Legal Strategy, Medical Privacy, Health Policy, Medical Science and Research, Branding, Economics, Policy Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      139 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of California, Irvine

      Diversity and Inclusion for HR Professionals

      Skills you'll gain: Diversity Equity and Inclusion Initiatives, Diversity and Inclusion, Diversity Awareness, Intercultural Competence, Cultural Diversity, Human Resources, Human Resource Strategy, Safety Culture, Industrial and Organizational Psychology, Employee Engagement, Innovation, Recruitment

      4.7
      Rating, 4.7 out of 5 stars
      ·
      214 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of New Mexico

      International Business II

      Skills you'll gain: International Finance, Entrepreneurship, Global Marketing, Business Management, New Business Development, Business, Organizational Structure, Workforce Management, Organizational Strategy, Economics, Market Dynamics, Cultural Diversity

      4.7
      Rating, 4.7 out of 5 stars
      ·
      791 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      Universidad Nacional Autónoma de México

      Introducción a la estrategia

      Skills you'll gain: Organizational Strategy, Governance, Corporate Strategy, Business Planning, Business Strategy, Organizational Structure, Environmental Social And Corporate Governance (ESG), Stakeholder Management, Strategic Decision-Making, Competitive Analysis, Entrepreneurship, Business Analysis, Market Analysis, Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      528 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Wharton Entrepreneurship Capstone

      Skills you'll gain: Proposal Development, Business Valuation, Peer Review, Financial Analysis, Due Diligence, Presentations, Entrepreneurship, Business Planning, Competitive Analysis, Constructive Feedback, Storytelling, Business Research, Financial Forecasting, Market Analysis, Business Strategy

      4.7
      Rating, 4.7 out of 5 stars
      ·
      263 reviews

      Mixed · Course · 1 - 3 Months

    • U

      Universidad de Palermo

      E-commerce Academy

      Skills you'll gain: E-Commerce, Branding, Entrepreneurship, Sales, Social Media, Business Development, Social Media Marketing, Payment Systems, Web Design and Development, Logistics, User Experience, Market Trend

      4.7
      Rating, 4.7 out of 5 stars
      ·
      149 reviews

      Beginner · Course · 1 - 4 Weeks

    Marketing Strategy learners also search

    Marketing
    Digital Marketing
    Content Strategy
    Beginner Digital Marketing
    Social Media Marketing
    Digital Marketing Projects
    Advanced Digital Marketing
    Beginner Social Media Marketing
    1…727374…298

    In summary, here are 10 of our most popular marketing strategy courses

    • Strategic Management - Capstone Project: Copenhagen Business School
    • Comunicaciones integradas de marketing: Publicidad, Relaciones Públicas, Marketing Digital y más: IE Business School
    • Procurement Negotiation: Rutgers the State University of New Jersey
    • Estrategia Empresarial: Universidad Austral
    • Strategic Communication Campaigns: University of Colorado Boulder
    • Interviewing and Resume Writing in English: University of Maryland, College Park
    • Intellectual Property in the Healthcare Industry: University of Pennsylvania
    • Diversity and Inclusion for HR Professionals: University of California, Irvine
    • International Business II: University of New Mexico
    • Introducción a la estrategia: Universidad Nacional Autónoma de México

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok