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    • Sports Marketing

    Sports Marketing Courses Online

    Learn sports marketing for promoting sports teams and events. Understand marketing strategies, fan engagement, and sponsorship.

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    Explore the Sports Marketing Course Catalog

    • U

      University of Michigan

      Healthcare Management and Finance

      Skills you'll gain: Health Care Administration, Financial Statements, Mergers & Acquisitions, Price Negotiation, Financial Accounting, People Management, Financial Statement Analysis, Human Resources Management and Planning, Strategic Decision-Making, Financial Analysis, Health Systems, Electronic Medical Record, Financial Management, Marketing Communications, Leadership and Management, Return On Investment, Quality Improvement, Balance Sheet, Business Valuation, Profit and Loss (P&L) Management

      4.6
      Rating, 4.6 out of 5 stars
      ·
      70 reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Instructor Network

      Content Creation With Generative AI

      Skills you'll gain: Content Marketing, Marketing Materials, Copywriting, Content Creation, Marketing Communications, Social Media Content, Marketing, MarTech, ChatGPT, Marketing Strategies, Innovation, Content Strategy, Writing and Editing, Ethical Standards And Conduct

      4.6
      Rating, 4.6 out of 5 stars
      ·
      42 reviews

      Intermediate · Course · 1 - 4 Weeks

    • I

      IE Business School

      Branding and Customer Experience

      Skills you'll gain: Branding, Brand Management, Brand Strategy, Consumer Behaviour, Customer Insights, User Experience, Integrated Marketing Communications, Customer Analysis, Business Ethics, Market Research, Cross-Functional Collaboration, Employee Engagement

      4.7
      Rating, 4.7 out of 5 stars
      ·
      521 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free
      Free
      U

      Universiteit Leiden

      Political Economy of Institutions and Development

      Skills you'll gain: Political Sciences, International Relations, Social Studies, Socioeconomics, Social Sciences, Economic Development, Governance, Policty Analysis, Research, and Development, Economics, Global Marketing, Cultural Diversity, Sociology, Data Collection

      4.8
      Rating, 4.8 out of 5 stars
      ·
      373 reviews

      Beginner · Course · 1 - 3 Months

    • M

      Macquarie University

      Marketing analytics: Know your customers

      Skills you'll gain: Marketing Analytics, Customer Insights, Digital Marketing, Customer Data Management, Marketing Strategies, Social Media Marketing, Customer Relationship Management, Predictive Analytics, Advanced Analytics, Consumer Behaviour, Big Data, Data-Driven Decision-Making, Data Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      437 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      D

      Duke University

      Advertising and Society

      Skills you'll gain: Advertising, Media and Communications, Electronic Media, Marketing, Culture, Media Planning, Marketing Psychology, Creativity, Consumer Behaviour, Business Ethics, Cultural Diversity

      4.8
      Rating, 4.8 out of 5 stars
      ·
      956 reviews

      Mixed · Course · 1 - 3 Months

    • N

      Nestlé

      Nestlé's Introduction to Marketing - with Abigail Laursen

      Skills you'll gain: Marketing Effectiveness, Global Marketing, New Product Development, Marketing, Product Development, Brand Marketing, Brand Management, Market Analysis, Competitive Analysis, Marketing Analytics, Marketing Communications, Marketing Strategies, Consumer Behaviour, Advertising, Media Planning, Market Research, Target Audience

      4.6
      Rating, 4.6 out of 5 stars
      ·
      8 reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of California, Davis

      Google SEO Capstone Project

      Skills you'll gain: Search Engine Optimization, Web Analytics and SEO, Competitive Analysis, Peer Review, Presentations, Content Strategy, Digital Marketing, Market Analysis, Proposal Development, Auditing, Target Audience, Performance Metric

      4.7
      Rating, 4.7 out of 5 stars
      ·
      473 reviews

      Intermediate · Course · 1 - 4 Weeks

    • U

      University of California, Davis

      Qualitative Research

      Skills you'll gain: Focus Group, Qualitative Research, Discussion Facilitation, Survey Creation, Market Research, Research, Research Design, Data Collection, Analysis, Recruitment, Research Methodologies, Interviewing Skills, Recruitment Strategies, Report Writing

      4.7
      Rating, 4.7 out of 5 stars
      ·
      457 reviews

      Intermediate · Course · 1 - 4 Weeks

    • N

      Northwestern University

      Leadership Through Marketing

      Skills you'll gain: Resource Allocation, Marketing Analytics, Data Science, Analytics, Marketing, Digital Transformation, Brand Strategy, Customer Insights, Data-Driven Decision-Making, Business Leadership, Business Analytics, Consumer Behaviour, Organizational Change

      4.6
      Rating, 4.6 out of 5 stars
      ·
      462 reviews

      Mixed · Course · 1 - 4 Weeks

    • U

      University of Pennsylvania

      Business Analytics Capstone

      Skills you'll gain: Data-Driven Decision-Making, Business Analytics, Business Intelligence, Analytics, Peer Review, Business Analysis, Performance Measurement, Marketing Analytics, Business Planning, Business Strategy, Strategic Thinking, Strategic Planning, Key Performance Indicators (KPIs), Customer Analysis, Advertising

      4.5
      Rating, 4.5 out of 5 stars
      ·
      765 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free
      Free
      U

      University of Pennsylvania

      Microeconomics: When Markets Fail

      Skills you'll gain: Market Dynamics, Economics, Socioeconomics, Supply And Demand, Market Analysis, Business Economics, Competitive Analysis, Public Policies, Policty Analysis, Research, and Development, Consumer Behaviour

      4.8
      Rating, 4.8 out of 5 stars
      ·
      649 reviews

      Mixed · Course · 1 - 3 Months

    Sports Marketing learners also search

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    1…333435…169

    In summary, here are 10 of our most popular sports marketing courses

    • Healthcare Management and Finance: University of Michigan
    • Content Creation With Generative AI: Coursera Instructor Network
    • Branding and Customer Experience: IE Business School
    • Political Economy of Institutions and Development: Universiteit Leiden
    • Marketing analytics: Know your customers: Macquarie University
    • Advertising and Society: Duke University
    • Nestlé's Introduction to Marketing - with Abigail Laursen: Nestlé
    • Google SEO Capstone Project: University of California, Davis
    • Qualitative Research: University of California, Davis
    • Leadership Through Marketing: Northwestern University

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Sports Marketing

    Sports marketing is the industry that creates marketing opportunities between sporting goods retailers, sports equipment manufacturers, and consumer products brands with professional athletes from many sports. Sports marketing is a large part of modern professional sports. It uses professional athletes to market a product or service and helps to draw in target audiences from sports like basketball, soccer, football, baseball, swimming, and other competitive pursuits. Sports marketing is a highly profitable industry because sports fans are willing to spend money on products that are endorsed by professional athletes.‎

    Learning sports marketing can help you understand the basics of how products and promotion go into the economics involved in major league sports. You will also learn how sports marketing is displayed on billboards, television advertising, online ads, social media, print media advertising, and other outlets. Sports marketing plays a big part in every team’s development, and as players progress with their abilities, the opportunities grow for these athletes.‎

    Typical career opportunities that can arise from learning sports marketing include working for major league sports teams, sports broadcasting companies, sports marketing firms, sports equipment manufacturers, sports associations, sports marketing agencies, and other sports-connected roles. Careers in sports marketing can move in different directions with a few years of experience. You may be able to use sports marketing knowledge in careers in event promotion and public relations, education, fitness, and legal and financial professions that are involved with sports.‎

    Taking online courses in sports marketing can help you learn about the different aspects of sports marketing, including managing athlete-agent relationships, managing ticket pricing strategies, how to promote and market a sports event, and how social media can be used to promote teams and athletes.‎

    Online Sports Marketing courses offer a convenient and flexible way to enhance your knowledge or learn new Sports Marketing skills. Choose from a wide range of Sports Marketing courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Sports Marketing, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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