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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • Status: New
      New
      G

      Google Cloud

      Google Cloud でのデータ分析の概要

      Skills you'll gain: Looker (Software), Data Transformation, Data-Driven Decision-Making, Business Intelligence, Data Analysis, Dashboard, Data Cleansing, Analytics, Google Cloud Platform, Data Visualization Software, Big Data, Data Warehousing, SQL, Data Storage, Solution Architecture

      Beginner · Course · 1 - 3 Months

    • G

      Google Cloud

      Applying Machine Learning to Your Data with GC - Português

      Skills you'll gain: Applied Machine Learning, Google Cloud Platform, Machine Learning, Artificial Intelligence and Machine Learning (AI/ML), Big Data, Deep Learning, Natural Language Processing, Computer Vision, Application Programming Interface (API)

      Beginner · Course · 1 - 3 Months

    • G

      Google Cloud

      Responsible AI for Developers: Fairness & Bias - Português

      Skills you'll gain: Data Ethics, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Google Cloud Platform, Machine Learning, Data Quality, Data Analysis

      Intermediate · Course · 1 - 3 Months

    • G

      Google Cloud

      Work with Gemini Models in BigQuery - Deutsch

      Skills you'll gain: Generative AI, Google Cloud Platform, Applied Machine Learning, SQL, Prompt Engineering, Artificial Intelligence and Machine Learning (AI/ML), Big Data, Query Languages, Customer Relationship Management

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IBM

      Capstone Project

      Skills you'll gain:

      Advanced · Course

    • G

      Google Cloud

      Work with Gemini Models in BigQuery - Bahasa Indonesia

      Skills you'll gain: Generative AI, Customer Relationship Management, Predictive Modeling, Workflow Management, Artificial Intelligence and Machine Learning (AI/ML), SQL, Google Cloud Platform, Jupyter, Big Data, Business Solutions

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New
      G

      Google Cloud

      Introdução à análise de dados no Google Cloud

      Skills you'll gain: Looker (Software), Data-Driven Decision-Making, Data Analysis, Data Transformation, Google Cloud Platform, Data Visualization, Analytics, Big Data, Data Visualization Software, Business Intelligence, Data Warehousing, Cloud Storage, SQL, Data Storage, Solution Architecture

      Beginner · Course · 1 - 3 Months

    • G

      Google Cloud

      Responsible AI for Developers: Fairness & Bias - Italiano

      Skills you'll gain: Data Ethics, Artificial Intelligence, Open Source Technology, Artificial Intelligence and Machine Learning (AI/ML), Google Cloud Platform, Machine Learning, Data Quality, Data Analysis

      Intermediate · Course · 1 - 3 Months

    • G

      Google Cloud

      Introduction to Data Engineering on Google Cloud - 繁體中文

      Skills you'll gain: Data Migration, Google Cloud Platform, Data Pipelines, Cloud Storage, Data Lakes, Big Data, Extract, Transform, Load, Data Processing, SQL, Apache Airflow, Data Warehousing, Data Integration, Data Storage, Data Transformation, Automation

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      A

      Automatic Data Processing, Inc. (ADP)

      Analyzing Job Needs and Creating Job Postings

      Skills you'll gain: Recruitment, Job Analysis, Consultative Approaches, Market Research, Recruitment Strategies, Talent Acquisition, Marketing Materials, Talent Sourcing, Compensation Management, Needs Assessment, Competitive Analysis, Branding, Advertising

      Beginner · Course · 1 - 4 Weeks

    • G

      Google Cloud

      Work with Gemini Models in BigQuery - Português Brasileiro

      Skills you'll gain: Generative AI, Google Cloud Platform, Customer Relationship Management, Predictive Modeling, SQL, Big Data, Applied Machine Learning, Artificial Intelligence and Machine Learning (AI/ML), Python Programming

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New
      G

      Google Cloud

      BigQuery Machine Learning für Inferenzen nutzen

      Skills you'll gain: Big Data, Data Analysis, Applied Machine Learning, Data-Driven Decision-Making, Google Cloud Platform, Machine Learning

      Beginner · Course · 1 - 4 Weeks

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    In summary, here are 10 of our most popular marketing analytics courses

    • Google Cloud でのデータ分析の概要 : Google Cloud
    • Applying Machine Learning to Your Data with GC - Português: Google Cloud
    • Responsible AI for Developers: Fairness & Bias - Português: Google Cloud
    • Work with Gemini Models in BigQuery - Deutsch: Google Cloud
    • Capstone Project: IBM
    • Work with Gemini Models in BigQuery - Bahasa Indonesia: Google Cloud
    • Introdução à análise de dados no Google Cloud : Google Cloud
    • Responsible AI for Developers: Fairness & Bias - Italiano: Google Cloud
    • Introduction to Data Engineering on Google Cloud - 繁體中文: Google Cloud
    • Analyzing Job Needs and Creating Job Postings : Automatic Data Processing, Inc. (ADP)

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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