• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Coursera Plus
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Copywriter

    Copywriter Courses Online

    Master copywriting for creating persuasive and engaging content. Learn to write compelling copy for ads, websites, and marketing materials.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Copywriter Course Catalog

    • Status: Free
      Free
      U

      University of California, Davis

      The Strategy of Content Marketing

      Skills you'll gain: Content Marketing, Content Performance Analysis, Content Strategy, Marketing Strategies, Content Creation, Strategic Marketing, Social Media Strategy, Marketing, Multimedia, Copywriting, Branding, Target Audience, Persona Development, Business Ethics

      4.5
      Rating, 4.5 out of 5 stars
      ·
      5.2K reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Instructor Network

      AI-Enhanced Copywriting: SurferSEO, Upword and Anyword

      Skills you'll gain: Copywriting, Search Engine Optimization, Web Analytics and SEO, Target Audience, Content Creation, Web Content, Productivity Software, Brand Awareness, Marketing Automation, Generative AI

      4
      Rating, 4 out of 5 stars
      ·
      45 reviews

      Beginner · Course · 1 - 4 Weeks

    • G

      Google

      Foundations of Digital Marketing and E-commerce

      Skills you'll gain: Data Storytelling, Customer experience strategy (CX), Performance Measurement, Data-Driven Decision-Making, E-Commerce, Marketing Strategies, Digital Marketing, Branding, Marketing Channel, Marketing Analytics, Search Engine Marketing, Search Engine Optimization, Social Media Marketing, Target Audience

      4.8
      Rating, 4.8 out of 5 stars
      ·
      27K reviews

      Beginner · Course · 1 - 4 Weeks

    • Unlock Access to 10,000+ courses with a subscription.

      Learn more
    • W

      Wesleyan University

      Creative Writing

      Skills you'll gain: Storytelling, Peer Review, Writing and Editing, Writing, Editing, Proofreading, Storyboarding, Content Creation, Constructive Feedback, Creativity, Persistence, Professionalism

      4.6
      Rating, 4.6 out of 5 stars
      ·
      6.2K reviews

      Beginner · Specialization · 3 - 6 Months

    • C

      Coursera Project Network

      Copywriting with ChatGPT: Crafting High-Quality Blog Content

      Skills you'll gain: Prompt Engineering, ChatGPT, Blogs, Generative AI Agents, Content Creation, Copywriting, Writing and Editing, Customer Advocacy, Branding, Interviewing Skills

      4.2
      Rating, 4.2 out of 5 stars
      ·
      18 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    What brings you to Coursera today?

    • U

      University of California, Irvine

      Introduction to Business

      Skills you'll gain: Search Engine Marketing, Business Planning, Financial Statements, Keyword Research, Business Strategy, Digital Marketing, People Development, Strategic Leadership, Online Advertising, Search Engine Optimization, Leadership and Management, Content Marketing, Leadership Development, Accounting, Cash Flows, Financial Forecasting, Income Statement, Organizational Strategy, Profit and Loss (P&L) Management, Social Media Strategy

      4.7
      Rating, 4.7 out of 5 stars
      ·
      638 reviews

      Beginner · Specialization · 1 - 3 Months

    • U

      University of California, Irvine

      E-Marketing

      Skills you'll gain: Pay Per Click Advertising, Search Engine Marketing, Customer Retention, Persona Development, Digital Marketing, Marketing Analytics, Search Engine Optimization, Key Performance Indicators (KPIs), Target Audience, Keyword Research, Social Media Strategy, Marketing Effectiveness, Customer Acquisition Management, Customer experience improvement, Marketing Strategy and Techniques, Customer Engagement, A/B Testing, Web Analytics, Marketing Strategies, Google Analytics

      4.7
      Rating, 4.7 out of 5 stars
      ·
      385 reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: New AI skills
      New AI skills
      G

      Google

      Google Digital Marketing & E-commerce

      Skills you'll gain: Media Planning, Search Engine Marketing, Email Marketing, Data Storytelling, Social Media Strategy, Search Engine Optimization, Social Media Marketing, Content Creation, Order Fulfillment, Google Ads, Online Advertising, A/B Testing, Social Media Campaigns, Target Audience, Digital Marketing, E-Commerce, Loyalty Programs, Customer Retention, Customer experience strategy (CX), Campaign Management

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      39K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • G

      Google

      Think Outside the Inbox: Email Marketing

      Skills you'll gain: Email Marketing, Campaign Management, Marketing Automation, Personally Identifiable Information, Newsletters, Content Marketing, Digital Marketing, Copywriting, Marketing Strategy and Techniques, HubSpot CRM, Customer Data Management, Promotional Strategies, Key Performance Indicators (KPIs), Performance Analysis, Customer Retention

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.6K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      M

      Michigan State University

      Write Your First Novel

      Skills you'll gain: Peer Review, Storytelling, Writing, Editing, Proofreading, Creativity

      4.3
      Rating, 4.3 out of 5 stars
      ·
      361 reviews

      Beginner · Course · 3 - 6 Months

    • Status: Free
      Free
      C

      Commonwealth Education Trust

      Writing for Young Readers: Opening the Treasure Chest

      Skills you'll gain: Editing, Proofreading, Storytelling, Writing, Grammar, Content Creation, Peer Review, Digital Publishing, Creativity, Vocabulary

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.3K reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Instructor Network

      Content Creation With Generative AI

      Skills you'll gain: Generative AI Agents, Content Marketing, Marketing Materials, Copywriting, Content Creation, Marketing Design, Marketing Communications, Social Media Content, Prompt Engineering, Marketing, ChatGPT, Innovation, Business Ethics

      4.6
      Rating, 4.6 out of 5 stars
      ·
      42 reviews

      Intermediate · Course · 1 - 4 Weeks

    What brings you to Coursera today?

      Copywriter learners also search

      Creative Writing
      Writing
      Creative
      Beginner Creative Writing
      Business Writing
      Beginner Writing
      Writing Projects
      English Writing
      1234…16

      In summary, here are 10 of our most popular copywriter courses

      • The Strategy of Content Marketing: University of California, Davis
      • AI-Enhanced Copywriting: SurferSEO, Upword and Anyword: Coursera Instructor Network
      • Foundations of Digital Marketing and E-commerce: Google
      • Creative Writing: Wesleyan University
      • Copywriting with ChatGPT: Crafting High-Quality Blog Content: Coursera Project Network
      • Introduction to Business: University of California, Irvine
      • E-Marketing: University of California, Irvine
      • Google Digital Marketing & E-commerce: Google
      • Think Outside the Inbox: Email Marketing: Google
      • Write Your First Novel: Michigan State University

      Skills you can learn in Marketing

      Market (economics) (28)
      Social Media (15)
      Marketing Strategy (14)
      Analytics (13)
      Brand (13)
      Digital Marketing (13)
      Marketing Analytics (11)
      Plan (11)
      Advertising (9)
      Modeling (9)
      Social Media Marketing (9)
      Brand Management (7)

      Other topics to explore

      Arts and Humanities
      338 courses
      Business
      1095 courses
      Computer Science
      668 courses
      Data Science
      425 courses
      Information Technology
      145 courses
      Health
      471 courses
      Math and Logic
      70 courses
      Personal Development
      137 courses
      Physical Science and Engineering
      413 courses
      Social Sciences
      401 courses
      Language Learning
      150 courses

      Coursera Footer

      Technical Skills

      • ChatGPT
      • Coding
      • Computer Science
      • Cybersecurity
      • DevOps
      • Ethical Hacking
      • Generative AI
      • Java Programming
      • Python
      • Web Development

      Analytical Skills

      • Artificial Intelligence
      • Big Data
      • Business Analysis
      • Data Analytics
      • Data Science
      • Financial Modeling
      • Machine Learning
      • Microsoft Excel
      • Microsoft Power BI
      • SQL

      Business Skills

      • Accounting
      • Digital Marketing
      • E-commerce
      • Finance
      • Google
      • Graphic Design
      • IBM
      • Marketing
      • Project Management
      • Social Media Marketing

      Career Resources

      • Essential IT Certifications
      • High-Income Skills to Learn
      • How to Get a PMP Certification
      • How to Learn Artificial Intelligence
      • Popular Cybersecurity Certifications
      • Popular Data Analytics Certifications
      • What Does a Data Analyst Do?
      • Career Development Resources
      • Career Aptitude Test
      • Share your Coursera Learning Story

      Coursera

      • About
      • What We Offer
      • Leadership
      • Careers
      • Catalog
      • Coursera Plus
      • Professional Certificates
      • MasterTrack® Certificates
      • Degrees
      • For Enterprise
      • For Government
      • For Campus
      • Become a Partner
      • Social Impact
      • Free Courses
      • ECTS Credit Recommendations

      Community

      • Learners
      • Partners
      • Beta Testers
      • Blog
      • The Coursera Podcast
      • Tech Blog
      • Teaching Center

      More

      • Press
      • Investors
      • Terms
      • Privacy
      • Help
      • Accessibility
      • Contact
      • Articles
      • Directory
      • Affiliates
      • Modern Slavery Statement
      • Manage Cookie Preferences
      Learn Anywhere
      Download on the App Store
      Get it on Google Play
      Logo of Certified B Corporation
      © 2025 Coursera Inc. All rights reserved.
      • Coursera Facebook
      • Coursera Linkedin
      • Coursera Twitter
      • Coursera YouTube
      • Coursera Instagram
      • Coursera TikTok