• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Strategy

    Marketing Strategy Courses Online

    Study marketing strategy for competitive advantage. Learn to develop and implement effective marketing plans that align with business goals.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Strategy Course Catalog

    • T

      Technical University of Denmark (DTU)

      Patenting in Biotechnology

      Skills you'll gain: Intellectual Property, Chemistry, Legal Risk, Regulation and Legal Compliance, Keyword Research, Molecular Biology, Strategic Thinking, Database Management Systems, Technical Writing, Research Reports, Databases

      4.5
      Rating, 4.5 out of 5 stars
      ·
      239 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Investments II: Lessons and Applications for Investors

      Skills you'll gain: Investments, Portfolio Management, Finance, Return On Investment, Behavioral Economics, Equities, Financial Market, Asset Management, Performance Analysis, Income Tax, Decision Making, Benchmarking

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      870 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      Universidad de los Andes

      Ciberseguridad

      Skills you'll gain: IT Security Architecture, Computer Security Incident Management, Network Security, Incident Response, Cryptography, Security Requirements Analysis, Penetration Testing, Information Systems Security, Human Factors (Security), Cybersecurity, Threat Detection, Cloud Security, Vulnerability Assessments, Threat Modeling, Encryption, Cyber Security Strategy, Vulnerability Management, Cyber Security Assessment, Risk Management Framework, Data Security

      4.7
      Rating, 4.7 out of 5 stars
      ·
      454 reviews

      Beginner · Specialization · 1 - 3 Months

    • U

      Universidad de Palermo

      Product Management

      Skills you'll gain: Marketing Management, Product Management, Strategic Marketing, Marketing, Product Strategy, Product Development, Consumer Behaviour, Customer Insights, Target Market, Customer experience strategy (CX), Brand Management, Product Lifecycle Management, Market Opportunities, Business Strategy

      4.7
      Rating, 4.7 out of 5 stars
      ·
      256 reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      Case Western Reserve University

      Becoming a Sports Agent

      Skills you'll gain: Labor Relations, Brand Management, Arbitration, Contract Negotiation, Client Services, Recruitment, Legal Strategy, Financial Management, Relationship Management, Financial Planning

      4.7
      Rating, 4.7 out of 5 stars
      ·
      149 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      Y

      Yonsei University

      International Hospitality & Healthcare Services Marketing

      Skills you'll gain: Hospitality Management, Hospitality, Customer Service, Customer experience strategy (CX), Expectation Management, Product Marketing, Service Management, Innovation, Customer experience improvement, Revenue Management, Business Marketing, Health Care, Capacity Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      541 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      A

      Arizona State University

      Business English: Finance and Economics

      Skills you'll gain: Purchasing, Negotiation, Business Communication, Business Correspondence, English Language, Communication Strategies, Budgeting, Financial Forecasting, Financial Data, Verbal Communication Skills, Influencing, Presentations, Vocabulary

      4.7
      Rating, 4.7 out of 5 stars
      ·
      615 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      M

      Microsoft

      Microsoft Azure Security Engineer Associate (AZ-500)

      Skills you'll gain: Azure Active Directory, Data Security, Multi-Factor Authentication, Microsoft Azure, Role-Based Access Control (RBAC), Cloud Security, Active Directory, Threat Modeling, Security Strategy, Data Storage, Application Security, Database Architecture and Administration, Virtual Machines, Infrastructure Security, Kubernetes, Continuous Monitoring, Web Applications, Cyber Governance, System Monitoring, Network Security

      4.6
      Rating, 4.6 out of 5 stars
      ·
      116 reviews

      Intermediate · Professional Certificate · 3 - 6 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Create a Google Ads Search Campaign

      Skills you'll gain: Google Ads, Online Advertising, Search Engine Marketing, Campaign Management, Keyword Research, Advertising Campaigns, Advertising, Pay Per Click Advertising, Digital Advertising, Marketing, Bidding, Budget Management, Marketing Strategies

      4.6
      Rating, 4.6 out of 5 stars
      ·
      708 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Trademark Law

      Skills you'll gain: Intellectual Property, Brand Awareness, Legal Strategy, Brand Management, Asset Protection, Packaging and Labeling, Legal Risk, Registration

      4.8
      Rating, 4.8 out of 5 stars
      ·
      268 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      S

      SAP

      Becoming an SAP Professional

      Skills you'll gain: Professional Networking, SAP Applications, Workforce Development, LinkedIn, Enterprise Resource Planning, Interviewing Skills, Business Development, Information Technology, Training Programs, Cloud Solutions

      4.7
      Rating, 4.7 out of 5 stars
      ·
      199 reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Instructor Network

      Blueprint to Brilliance Through Interior Design

      Skills you'll gain: Architectural Design, Design, Design Strategies, Design Elements And Principles, Creativity, Systems Of Measurement, Aesthetics, Spatial Analysis

      4.4
      Rating, 4.4 out of 5 stars
      ·
      133 reviews

      Beginner · Course · 1 - 4 Weeks

    Marketing Strategy learners also search

    Marketing
    Digital Marketing
    Content Strategy
    Beginner Digital Marketing
    Social Media Marketing
    Digital Marketing Projects
    Advanced Digital Marketing
    Beginner Social Media Marketing
    1…727374…300

    In summary, here are 10 of our most popular marketing strategy courses

    • Patenting in Biotechnology: Technical University of Denmark (DTU)
    • Investments II: Lessons and Applications for Investors: University of Illinois Urbana-Champaign
    • Ciberseguridad: Universidad de los Andes
    • Product Management: Universidad de Palermo
    • Becoming a Sports Agent: Case Western Reserve University
    • International Hospitality & Healthcare Services Marketing: Yonsei University
    • Business English: Finance and Economics: Arizona State University
    • Microsoft Azure Security Engineer Associate (AZ-500): Microsoft
    • Create a Google Ads Search Campaign: Coursera Project Network
    • Trademark Law: University of Pennsylvania

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok