• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Strategy

    Marketing Strategy Courses Online

    Study marketing strategy for competitive advantage. Learn to develop and implement effective marketing plans that align with business goals.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Strategy Course Catalog

    • U

      University of Cape Town

      Innovative Finance: Hacking finance to change the world

      Skills you'll gain: Design Thinking, Risk Management, Business Modeling, Innovation, Performance Measurement, Socioeconomics, Resource Management, Strategic Partnership, Financial Analysis, Entrepreneurial Finance, Finance, Stakeholder Management, Due Diligence, Contract Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      149 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      ISC2

      Security Operations

      Skills you'll gain: Configuration Management, Cybersecurity, Computer Security Awareness Training, Data Security, Security Controls, Security Management, Event Monitoring, Encryption, Network Security, Continuous Monitoring, Cyber Security Policies, Security Strategy, System Monitoring, General Networking, Cryptography, Data Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      161 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      C

      Coursera

      Navigating Generative AI for Leaders

      Skills you'll gain: Generative AI, Strategic Thinking, Data Ethics, Large Language Modeling, Business Strategy, Regulation and Legal Compliance, Growth Strategies, Organizational Strategy, Customer experience improvement, Business Solutions, Business Ethics, Technology Strategies, Business Modeling, Business Leadership, Business Transformation, Business Communication, Communication, Governance, Internal Communications, Strategic Leadership

      4.8
      Rating, 4.8 out of 5 stars
      ·
      176 reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      Institute for the Future

      Simulation Skills: This is Your Brain on the Future

      Skills you'll gain: Visionary, Strategic Thinking, Creative Thinking, Simulations, Creativity, Virtual Reality, Empathy, Strategic Planning, Personal Development, Innovation, Adaptability, Self-Awareness, Decision Making, Storytelling

      4.8
      Rating, 4.8 out of 5 stars
      ·
      416 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of London

      How to Finance and Grow Your Startup – Without VC

      Skills you'll gain: Entrepreneurial Finance, Business Modeling, Entrepreneurship, Product Development, Customer Analysis, Growth Strategies, Business Development, Financial Modeling, Customer Acquisition Management, New Business Development, Market Analysis, Revenue Management, Business Strategy, Cash Flows, Finance, Strategic Partnership

      4.6
      Rating, 4.6 out of 5 stars
      ·
      470 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of California, Irvine

      Corporate Communications

      Skills you'll gain: Internal Communications, Corporate Communications, Media Relations, Storytelling, Strategic Communication, Employee Engagement, Target Audience, Diversity Equity and Inclusion Initiatives, Public Relations, Crisis Management, Drive Engagement, Social Media, Social Media Management, Interpersonal Communications, Business Communication, Stakeholder Communications, Telecommuting, Customer Communications Management, Employee Retention, Diversity and Inclusion

      4.6
      Rating, 4.6 out of 5 stars
      ·
      89 reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      K

      Kennesaw State University

      Professional Selling: 3 Steps to High-Performance

      Skills you'll gain: Sales Prospecting, Prospecting and Qualification, Sales Process, Overcoming Objections, Selling Techniques, Verbal Communication Skills, Sales, Cold Calling, Sales Presentation, B2B Sales, Sales Strategy, Customer Relationship Building, General Sales Practices, Needs Assessment, Rapport Building, Sales Pipelines, Solution Selling, Communication, Consumer Behaviour, Lead Generation

      4.7
      Rating, 4.7 out of 5 stars
      ·
      70 reviews

      Beginner · Specialization · 3 - 6 Months

    • I

      Instituto Tecnológico de Aeronáutica

      Desenvolvimento Ágil com Padrões de Projeto

      Skills you'll gain: Object Oriented Programming (OOP), Software Design Patterns, Object Oriented Design, Java, Software Design, Dependency Analysis, Test Driven Development (TDD)

      4.7
      Rating, 4.7 out of 5 stars
      ·
      76 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      N

      New York Institute of Finance

      Reinforcement Learning for Trading Strategies

      Skills you'll gain: Reinforcement Learning, Financial Trading, Deep Learning, Portfolio Management, Machine Learning Methods, Artificial Intelligence and Machine Learning (AI/ML), Artificial Neural Networks, Machine Learning Software, Applied Machine Learning, Markov Model, Machine Learning, Financial Market, Time Series Analysis and Forecasting

      3.5
      Rating, 3.5 out of 5 stars
      ·
      240 reviews

      Intermediate · Course · 1 - 4 Weeks

    • C

      Case Western Reserve University

      Beyond Silicon Valley: Growing Entrepreneurship in Transitioning Economies

      Skills you'll gain: Philanthropy, Entrepreneurship, Global Marketing, Entrepreneurial Finance, Innovation, New Business Development, Community Development, Economic Development, Commercialization, Mentorship, Governance, Public Policies

      4.4
      Rating, 4.4 out of 5 stars
      ·
      127 reviews

      Mixed · Course · 1 - 3 Months

    • S

      Starweaver

      IIBA® Entry Certificate in Business Analysis™ (ECBA™) Exam Prep

      Skills you'll gain: Requirements Elicitation, Requirements Analysis, Business Requirements, Requirements Management, Business Analysis, Business Planning, Performance Improvement, Verification And Validation, Business Process Modeling, Strategic Planning, Stakeholder Engagement, Problem Solving, Prioritization, Governance

      4.8
      Rating, 4.8 out of 5 stars
      ·
      107 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      Universitat Autònoma de Barcelona

      Gestión de la comunicación interna en las organizaciones

      Skills you'll gain: Internal Communications, Crisis Management, Communication Planning, Corporate Communications, Strategic Communication, Communication Strategies, Employee Engagement, Virtual Teams, Ethical Standards And Conduct, Telecommuting, Branding, Cultural Diversity

      4.9
      Rating, 4.9 out of 5 stars
      ·
      190 reviews

      Beginner · Course · 1 - 3 Months

    Marketing Strategy learners also search

    Marketing
    Digital Marketing
    Content Strategy
    Beginner Digital Marketing
    Social Media Marketing
    Digital Marketing Projects
    Advanced Digital Marketing
    Beginner Social Media Marketing
    1…676869…302

    In summary, here are 10 of our most popular marketing strategy courses

    • Innovative Finance: Hacking finance to change the world : University of Cape Town
    • Security Operations: ISC2
    • Navigating Generative AI for Leaders: Coursera
    • Simulation Skills: This is Your Brain on the Future: Institute for the Future
    • How to Finance and Grow Your Startup – Without VC: University of London
    • Corporate Communications: University of California, Irvine
    • Professional Selling: 3 Steps to High-Performance: Kennesaw State University
    • Desenvolvimento Ágil com Padrões de Projeto: Instituto Tecnológico de Aeronáutica
    • Reinforcement Learning for Trading Strategies: New York Institute of Finance
    • Beyond Silicon Valley: Growing Entrepreneurship in Transitioning Economies: Case Western Reserve University

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok