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    • Copywriting

    Copywriting Courses

    Copywriting courses can help you learn how to write persuasive, clear, and engaging content that drives action across marketing channels.

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    Find the Best Copywriting Course for Your Goals

    • Status: Free Trial
      Free Trial
      T

      Tecnológico de Monterrey

      Analíticas en Páginas Web

      Skills you'll gain: Web Analytics, Search Engine Marketing, Marketing Analytics, Market Research, Digital Marketing, Search Engine Optimization, Analytical Skills, Online Advertising, Email Marketing, Marketing Effectiveness, Analytics, Content Performance Analysis, Market Intelligence, Customer Insights, Consumer Behaviour, Digital Advertising, Pay Per Click Advertising, Customer Relationship Management, Browser Compatibility, Advertising Campaigns

      4.9
      Rating, 4.9 out of 5 stars
      ·
      30 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      A

      Aptly

      Google Search Advertising Foundations

      Skills you'll gain: Google Ads, Content Performance Analysis, Advertising Campaigns, Performance Metric, Search Engine Marketing, Campaign Management, Pay Per Click Advertising, Keyword Research, Performance Measurement, Digital Advertising, Advertising, Marketing, Copywriting, Quality Assessment

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Maryland, College Park

      Digital Marketing Analytics

      Skills you'll gain: Pay Per Click Advertising, Marketing Analytics, Web Analytics, Search Engine Optimization, Analytics, Search Engine Marketing, Keyword Research, Digital Marketing, Data-Driven Decision-Making, A/B Testing, Marketing Effectiveness, Online Advertising, Data Analysis, Contextual Advertising, Big Data, Customer Analysis, Key Performance Indicators (KPIs), Customer Data Management, Predictive Analytics, Machine Learning

      4.9
      Rating, 4.9 out of 5 stars
      ·
      7 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      O

      O.P. Jindal Global University

      Machine Learning for Marketing

      Skills you'll gain: Marketing Analytics, Anomaly Detection, Digital Marketing, Web Analytics, Digital Advertising, Dimensionality Reduction, Unsupervised Learning, Customer Analysis, Search Engine Marketing, Supervised Learning, Online Advertising, Customer Retention, Text Mining, Predictive Analytics, Search Engine Optimization, Web Analytics and SEO, Google Ads, Google Analytics, Data Ethics, Data Mining

      4.1
      Rating, 4.1 out of 5 stars
      ·
      16 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      C

      Coursera Instructor Network

      Next-Generation AI Assistant: Claude by Anthropic

      Skills you'll gain: Prompt Engineering, Marketing Materials, Copywriting, ChatGPT, Drive Engagement, Generative AI, Product Promotion, Promotional Strategies, Content Creation, Target Audience, Marketing Strategies, Marketing

      4.1
      Rating, 4.1 out of 5 stars
      ·
      19 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Marketing Strategy for Engineers and Technologists

      Skills you'll gain: Value Propositions, Social Media Marketing, Social Media Strategy, Consumer Behaviour, Strategic Planning, Search Engine Optimization, Market Research, Competitive Analysis, Business Modeling, Marketing Analytics, Web Analytics and SEO, Marketing Psychology, Customer experience strategy (CX), Technical Management, Media Planning, Marketing Strategy and Techniques, Digital Marketing, Branding, Google Ads, Forecasting

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      14 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      C

      Coursera

      Creating Engaging Content for Facebook

      Skills you'll gain: Content Performance Analysis, Drive Engagement, Video Production, Photo/Video Production and Technology, Workflow Management

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      M

      Microsoft

      Smarter Content Creation with Microsoft Copilot

      Skills you'll gain: Content Performance Analysis, Microsoft Copilot, Content Marketing, Content Creation, Generative AI Agents, Marketing Materials, Ideation, AI Personalization, Web Content, Social Media Content, Content Strategy, Blogs, Brainstorming, Search Engine Optimization

      5
      Rating, 5 out of 5 stars
      ·
      9 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      C

      Coursera Instructor Network

      Mastering SEO with Jasper: Ranking and Optimization

      Skills you'll gain: Blogs, Search Engine Optimization, Keyword Research, Web Content, Web Analytics and SEO, Content Creation, Content Marketing, Online Advertising, Drive Engagement, Generative AI, Business Marketing

      4.1
      Rating, 4.1 out of 5 stars
      ·
      17 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      U

      University of California, Santa Cruz

      GetVirtual: How to Launch Your Online Business

      Skills you'll gain: Business Communication, Entrepreneurship, Social Media Marketing, Search Engine Optimization, Web Design and Development, Marketing, Workflow Management, Business Planning, E-Commerce, Project Management, Business Strategy, Business Process, Branding, Customer Relationship Management

      4
      Rating, 4 out of 5 stars
      ·
      8 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Preview
      Preview
      C

      Coursera

      Instagram Content Creation Essentials

      Skills you'll gain: Instagram, Storytelling, Content Creation, Social Media Content, Video Editing, Copywriting, Video Production, Photo Editing, Photography, Media Production, Social Media, Graphic and Visual Design, Writing

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      AI Content Creation with DALL-E: Visual SEO Strategy

      Skills you'll gain: Prompt Engineering, Generative AI, Blogs, Search Engine Optimization, Content Strategy, Web Content, Content Creation, Keyword Research, ChatGPT, Web Analytics and SEO

      4.8
      Rating, 4.8 out of 5 stars
      ·
      13 reviews

      Beginner · Guided Project · Less Than 2 Hours

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    In summary, here are 10 of our most popular copywriting courses

    • Analíticas en Páginas Web: Tecnológico de Monterrey
    • Google Search Advertising Foundations: Aptly
    • Digital Marketing Analytics: University of Maryland, College Park
    • Machine Learning for Marketing: O.P. Jindal Global University
    • Next-Generation AI Assistant: Claude by Anthropic: Coursera Instructor Network
    • Marketing Strategy for Engineers and Technologists: University of Colorado Boulder
    • Creating Engaging Content for Facebook: Coursera
    • Smarter Content Creation with Microsoft Copilot: Microsoft
    • Mastering SEO with Jasper: Ranking and Optimization: Coursera Instructor Network
    • GetVirtual: How to Launch Your Online Business: University of California, Santa Cruz

    Why Learn Copywriting?

    Copywriting is the art of using words to influence, inform, and inspire—often in the context of advertising, branding, or digital marketing. It blends creativity with strategy to connect with audiences and prompt specific actions. Learning copywriting can help you craft compelling messages, boost conversions, and strengthen your voice across platforms.

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