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    • Viral Marketing

    Viral Marketing Courses Online

    Master viral marketing strategies for increasing brand awareness. Learn to create content that engages audiences and encourages sharing.

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    Explore the Viral Marketing Course Catalog

    • Status: Free
      Free
      C

      Coursera Instructor Network

      What are GPTs and How can they work for my business?

      Skills you'll gain: ChatGPT, Market Research, OpenAI, Business Process Automation, Financial Forecasting, Market Analysis, Innovation, Generative AI, Strategic Thinking, Supply Chain Management, Business Strategy, Artificial Intelligence, Prompt Engineering, Strategic Decision-Making, Customer Support, Decision Making, Content Creation

      Intermediate · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Construire votre audience sur Facebook Audience Insights

      Skills you'll gain: Target Audience, Facebook, Marketing Analytics, Customer Insights, Social Media Marketing

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free
      Free
      C

      Coursera Instructor Network

      Crafting AI Identities: Strategies & Ethical Considerations

      Skills you'll gain: AI Personalization, Data Ethics, Information Privacy, User Research, Persona (User Experience), Persona Development, Diversity and Inclusion, Experience Design, User Experience Design, Artificial Intelligence, Accountability, Human Centered Design, Ethical Standards And Conduct, Business Ethics, User Centered Design

      Intermediate · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Créer des visuels Instagram pour entreprises avec PicMonkey

      Skills you'll gain: Instagram, Social Media, Social Media Content, Photo Editing, Marketing Design, Graphic and Visual Design, Social Media Campaigns, Content Creation, Advertising Campaigns, Branding, Brand Loyalty

      Beginner · Guided Project · Less Than 2 Hours

    • C

      Coursera Project Network

      Programmez du contenu pour vos réseaux sociaux avec Later

      Skills you'll gain: Social Media Content, Social Media Strategy, Social Media Management, Social Media, Content Creation, Social Media Marketing, Scheduling

      Beginner · Guided Project · Less Than 2 Hours

    • Status: New
      New
      N

      Northeastern University

      Aligning Business Strategy for AI Integration

      Skills you'll gain: Competitive Analysis, Machine Learning, Business Strategy, Business Intelligence, Business Ethics, Organizational Strategy, Business, Business Analytics, Strategic Thinking, Market Analysis, Artificial Intelligence, Process Analysis, Value Engineering, Artificial Intelligence and Machine Learning (AI/ML), Analytics, Risk Analysis, Resource Management

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Illinois Urbana-Champaign

      الأخلاقيات والثقافة ووجهات النظر العالمية

      Skills you'll gain: Business Ethics, Ethical Standards And Conduct, Cultural Diversity, Global Marketing, Culture, Cultural Sensitivity, Branding, Cultural Responsiveness, Intercultural Competence, Stakeholder Management, Decision Making, Corporate Strategy, Consumer Behaviour

      Beginner · Course · 1 - 3 Months

    • C

      Coursera Project Network

      String Manipulation in C#: Develop a WordWand App

      Skills you'll gain: C# (Programming Language), Data Validation, Integrated Development Environments, Debugging

      Intermediate · Guided Project · Less Than 2 Hours

    • U

      University of Virginia

      Grundlagen der Geschäftsstrategie

      Skills you'll gain: Business Strategy, Competitive Analysis, Strategic Thinking, Business Planning, Market Analysis, Organizational Strategy, Strategic Decision-Making, Market Dynamics, Value Propositions

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Illinois Urbana-Champaign

      Éthique, culture et perspectives mondiales

      Skills you'll gain: Business Ethics, Culture, Cultural Diversity, Intercultural Competence, Global Marketing, Stakeholder Management, Brand Awareness, Consumer Behaviour, Decision Making

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Cómo Guardar Diseños de Canva en Mailchimp

      Skills you'll gain: Email Marketing, Campaign Management, Personalized Service, Marketing Materials, Marketing Collateral, Content Creation

      Beginner · Guided Project · Less Than 2 Hours

    • U

      University of Illinois Urbana-Champaign

      Concepts et langage organisationnels

      Skills you'll gain: Performance Measurement, Business Analysis, Business Strategy, Accounting, Business Communication, Organizational Strategy, Product Lifecycle Management, Innovation, Marketing, Data Analysis

      Beginner · Course · 1 - 3 Months

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    1…149150151…158

    In summary, here are 10 of our most popular viral marketing courses

    • What are GPTs and How can they work for my business?: Coursera Instructor Network
    • Construire votre audience sur Facebook Audience Insights: Coursera Project Network
    • Crafting AI Identities: Strategies & Ethical Considerations: Coursera Instructor Network
    • Créer des visuels Instagram pour entreprises avec PicMonkey: Coursera Project Network
    • Programmez du contenu pour vos réseaux sociaux avec Later: Coursera Project Network
    • Aligning Business Strategy for AI Integration: Northeastern University
    • الأخلاقيات والثقافة ووجهات النظر العالمية: University of Illinois Urbana-Champaign
    • String Manipulation in C#: Develop a WordWand App : Coursera Project Network
    • Grundlagen der Geschäftsstrategie: University of Virginia
    • Éthique, culture et perspectives mondiales: University of Illinois Urbana-Champaign

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Viral Marketing

    Viral marketing refers to a marketing strategy that aims to promote a product, service, or brand by creating and distributing content that spreads rapidly and organically through online platforms and social media networks. The goal is to generate high levels of visibility and engagement by leveraging the power of social sharing and word-of-mouth marketing. Viral marketing campaigns often rely on creative, entertaining, or controversial content that encourages users to share it with their networks, resulting in exponential reach and brand exposure.‎

    To excel in viral marketing, you need to develop the following skills:

    • Content Creation: Ability to create compelling, shareable content in various formats such as videos, infographics, memes, or interactive experiences.
    • Social Media Marketing: Proficiency in leveraging social media platforms to maximize reach, engagement, and virality of marketing campaigns.
    • Copywriting and Messaging: Skills in crafting persuasive and engaging copy that resonates with the target audience and prompts them to share.
    • Trend Spotting: Aptitude for identifying emerging trends, cultural references, or popular topics that can be incorporated into marketing campaigns for increased virality.
    • Analytics and Tracking: Knowledge of marketing analytics tools to track and measure the performance of viral campaigns, including reach, engagement, and conversion rates.
    • Consumer Psychology: Understanding of human behavior and motivation to create content that elicits emotional responses and encourages sharing.
    • Influencer Marketing: Familiarity with influencer marketing strategies and the ability to collaborate with influencers to amplify the reach of viral campaigns.
    • Viral Campaign Optimization: Skills in analyzing campaign data, identifying areas for improvement, and optimizing content and distribution strategies to enhance virality.
    • Branding and Positioning: Ability to align viral marketing efforts with brand values, messaging, and positioning to ensure consistency and brand recognition.
    • Communication and Collaboration: Effective communication skills to work with cross-functional teams, agencies, or influencers involved in viral marketing campaigns.‎

    With viral marketing skills, you can pursue various job opportunities, including:

    • Digital Marketing Specialist
    • Social Media Manager
    • Content Marketer
    • Brand Strategist
    • Influencer Marketing Manager
    • Digital Advertising Specialist
    • Growth Hacker
    • Public Relations Specialist
    • Campaign Manager
    • Social Media Analyst

    These roles involve developing and executing viral marketing campaigns, managing social media channels, creating engaging content, analyzing campaign performance, and driving brand awareness and customer engagement.‎

    Viral marketing is well-suited for individuals who possess the following qualities:

    • Creativity: Ability to think outside the box and come up with innovative and shareable ideas for marketing campaigns.
    • Digital Natives: Familiarity with social media platforms, online trends, and the ability to navigate digital environments with ease.
    • Analytical Thinkers: Aptitude for analyzing campaign data, identifying patterns, and optimizing strategies for maximum virality.
    • Excellent Communication Skills: Ability to convey messages effectively, create engaging content, and collaborate with teams and influencers.
    • Trend Spotters: Keen eye for identifying emerging trends, cultural references, or viral content opportunities relevant to the target audience.
    • Quick Learners: Willingness to adapt to changing digital landscapes, new social media platforms, and evolving consumer behaviors.
    • Adaptability: Ability to respond to viral content opportunities swiftly, adjust strategies, and capitalize on emerging trends.
    • Brand Awareness: Understanding of brand values, messaging, and positioning to ensure viral campaigns align with the brand's identity.
    • Passion for Consumer Behavior: Curiosity about human psychology, social dynamics, and what motivates people to engage and share content.
    • Resilience: Ability to handle both positive and negative reactions to viral campaigns and adapt strategies accordingly.‎

    Several topics are related to viral marketing that you can study to enhance your skills and knowledge, including:

    • Content Marketing
    • Social Media Marketing
    • Digital Advertising
    • Influencer Marketing
    • Branding and Positioning
    • Consumer Behavior
    • Storytelling and Narrative Techniques
    • Trend Analysis and Prediction
    • Viral Campaign Case Studies
    • Data Analytics and Tracking

    Exploring these topics through online courses, certifications, case studies, and practical exercises will provide you with insights and strategies to create and implement effective viral marketing campaigns, maximize reach and engagement, and leverage the power of social sharing to drive brand awareness and growth.‎

    Online Viral Marketing courses offer a convenient and flexible way to enhance your knowledge or learn new Viral Marketing skills. Choose from a wide range of Viral Marketing courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Viral Marketing, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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